New Ways to Lead Marketing with AI
運用 AI 領導行銷的新方法
Introduction
Marketing leaders are changing. They now use data, AI, and a study of people to do their jobs.
行銷領導者正在改變。他們現在利用數據、AI 以及對人類的研究來執行工作。
Main Body
Marketing leaders now use AI tools. These tools help them find the right customers. AI also makes ads faster. For example, Chime makes ads much quicker now.
行銷領導者現在使用 AI 工具。這些工具幫助他們找到正確的客戶。AI 也讓廣告製作速度加快。例如，Chime 現在製作廣告的速度快得多。
Companies like Gap and Duolingo take more risks. They make special videos for different apps. They work with creators. They do not give strict rules to these creators.
像 Gap 和 Duolingo 這樣的公司更敢於冒險。他們為不同的 App 製作特別的影片。他們與創作者合作，且不會給予這些創作者嚴格的限制。
Disney and American Express use big stories to find new customers. Ulta Beauty uses AI to know their customers better. This makes the customers feel special.
Disney 和 American Express 使用宏大的故事來吸引新客戶。Ulta Beauty 則利用 AI 更好地了解客戶，讓客戶感到自己很特別。
Conclusion
Marketing leaders use AI and human stories to help their companies grow.
行銷領導者利用 AI 和人性化的故事來幫助公司成長。
Vocabulary Learning
⚡ The 'Action' Pattern
In this text, we see a simple way to describe what companies do. It follows a clear path: Who → Action → What.
Examples from the text:
Marketing leaders(Who) →use(Action) →AI tools(What).Chime(Who) →makes(Action) →ads(What).Ulta Beauty(Who) →uses(Action) →AI(What).
💡 Why this is helpful for A2: When you talk about a business or a person, don't overthink it. Just pick a simple verb (action word) and connect the person to the object.
Common Action Words used here:
- Use (to employ a tool)
- Make (to create something)
- Find (to discover something)
- Work with (to collaborate)