Nike Changes Its Business Plan
Nike 更改其商業計劃
Introduction
Nike is losing money. The new boss, Elliott Hill, wants to fix the company.
Nike 正在虧損。新任老闆 Elliott Hill 想要挽救公司。
Main Body
Nike sold too many shoes on its own website. It stopped working with many stores. Other brands like On and Hoka became popular. Nike also lost many customers in China.
Nike 在自己的網站上銷售了太多鞋子。它停止了與許多商店的合作。其他品牌如 On 和 Hoka 變得十分流行。Nike 在中國也失去了許多客戶。
Now, Elliott Hill is changing the plan. Nike will work with stores again. They want to make better sports shoes. But things are hard because prices are high and taxes are expensive. Nike cut 2,000 jobs to save money.
現在，Elliott Hill 正在更改計劃。Nike 將重新與商店合作。他們希望製造更好的運動鞋。但由於價格高昂且稅金沉重，情況十分艱難。Nike 裁員 2,000 人以節省開支。
Money experts are worried. They say Nike does not have new ideas for 2027. Some parts of the business are growing, but the stock price is low. Experts do not think the company will fix everything quickly.
金融專家感到擔憂。他們表示 Nike 對於 2027 年缺乏新構想。雖然業務的部分項目有所成長，但股價依然低迷。專家認為公司無法快速解決所有問題。
Conclusion
Nike has a new plan called 'Win Now'. They hope it works by 2025.
Nike 有一個名為''Win Now''的新計劃。他們希望在 2025 年前見效。
Vocabulary Learning
⚡ The 'Change' Pattern
Look at how the story moves from Old → New. To get to A2, you need to describe changes simply.
1. The Action Words (Verbs)
- Stop Start
- Lost Fix
- Cut Save
2. Building a 'Change' Sentence Instead of complex words, use 'Will' for the new plan:
"Nike will work with stores again."
3. Contrasting Ideas Use 'But' to show a problem with the plan:
"They want better shoes, but prices are high."
Quick Vocabulary Shift:
- Losing money Bad
- Save money Good