How Companies Use AI for Marketing

企業如何將 AI 運用於行銷

Jun 30, 2026, 20:18

Introduction

Many companies now use Artificial Intelligence (AI). They use AI and human workers together to do a better job.

許多公司現在使用人工智慧（AI）。他們將 AI 與人力資源結合，以達到更好的工作成效。

Main Body

AI helps companies understand what customers want. AI can talk to customers and sell products quickly. But companies must keep customer data safe so people trust them.

AI 協助企業了解顧客需求。AI 可以與顧客溝通並快速銷售產品。但企業必須確保顧客數據安全，才能贏得信任。

Many bosses from big companies like Zoom and Autodesk say AI can make a lot of content. Now, human taste is more important than the amount of work. Companies must change how they work to use AI well.

許多來自 Zoom 和 Autodesk 等大公司的主管表示，AI 可以產生大量內容。現在，人類的品味比工作量更為重要。企業必須改變工作方式，才能有效地運用 AI。

Marketing jobs are changing. Marketing managers must show that AI helps the business grow. Now, all teams in a company look at customer information, not just one department.

行銷職位正在發生變化。行銷經理必須證明 AI 能協助業務成長。現在，公司內的所有團隊都會分析顧客資訊，而非僅由單一部門負責。

Conclusion

AI is a helpful tool. It does not replace people. Humans still make the important and honest decisions.

AI 是一個有幫助的工具。它不會取代人類。重要的且誠實的決定仍然由人類做出。

Vocabulary Learning

⚡ The 'Power Verb' Pattern

Look at these words from the text:

Help (AI helps companies)
Make (AI can make content)
Use (Companies use AI)

These are Action Words. In A2 English, we use these to describe what things do.

How to build a sentence: Thing $\rightarrow$ Action Word $\rightarrow$ Object

Examples from the text:

AI $\rightarrow$ helps $\rightarrow$ companies.
Humans $\rightarrow$ make $\rightarrow$ decisions.

💡 Useful Word Pairings

Some words always 'hang out' together. Notice these pairs in the article:

Keep + Safe $\rightarrow$ *"Keep customer data safe"
Do + A better job $\rightarrow$ *"Do a better job"
Show + That $\rightarrow$ *"Show that AI helps"

Pro Tip: Don't just learn one word; learn the pair! It makes you sound more natural.

Vocabulary Learning

Artificial Intelligence (n.)

Computer systems that can do things that usually need human intelligence.

Example:Artificial Intelligence can help us write emails faster.

content (n.)

Information, such as text, images, or videos, created for an audience.

Example:The company creates a lot of content for its website.

department (n.)

A specific part of a large company or organization.

Example:I work in the marketing department.

replace (v.)

To take the place of someone or something.

Example:New machines cannot replace human workers.

honest (adj.)

Telling the truth and not hiding things.

Example:It is important to give an honest answer.

Practice A2 words in a crossword→