How Companies Use AI for Marketing

企業如何利用 AI 進行行銷

Jul 1, 2026, 12:00

Introduction

Companies are changing how they sell products. They use AI and new social media apps to find more customers.

企業正在改變銷售產品的方式。他們利用 AI 和新的社交媒體應用程式來尋找更多客戶。

Main Body

People do not use old search engines now. They ask AI for help. Companies like American Eagle and Chime make a lot of text. This helps AI find their brands.

人們現在不再使用舊的搜尋引擎，而是尋求 AI 的幫助。像 American Eagle 和 Chime 這樣的公司會製作大量文字內容，這有助於 AI 找到他們的品牌。

Young people use TikTok, YouTube, and Pinterest. Bobbie makes long videos to teach customers. Coach talks to people in person. They want to know what people ask AI.

年輕人使用 TikTok、YouTube 和 Pinterest。Bobbie 製作長影片來教育客戶，而 Coach 則透過面對面交流，想了解人們詢問 AI 的內容。

Companies also use AI to work faster. Comcast uses AI for customer service. A new company called Lantern helps small shops. It helps AI recommend their products.

企業也利用 AI 提高工作效率。Comcast 將 AI 應用於客戶服務，而一家名為 Lantern 的新公司則在幫助小店，讓 AI 能推薦他們的產品。

Conclusion

Companies now use AI and many different apps. They want to stay visible in AI search results.

企業現在使用 AI 和許多不同的應用程式。他們希望在 AI 搜尋結果中保持能見度。

Vocabulary Learning

🛠️ Building Sentences with 'Help'

In this text, the word help is used in two different ways. This is a great pattern for A2 learners to master because it allows you to describe goals and support.

Pattern 1: Help + Person + Action

"It helps AI recommend their products."
The Logic: Someone/Something $\rightarrow$ helps $\rightarrow$ someone $\rightarrow$ do something.
Try this: I help my friend learn English.

Pattern 2: Ask for Help

"They ask AI for help."
The Logic: Using 'help' as a thing you receive.
Try this: I ask the teacher for help.

💡 Quick Vocabulary Swap

Look at how the text describes change:

Changing $\rightarrow$ (Action) $\rightarrow$ New (Result)
Old search engines $\rightarrow$ New social media apps

Tip: To reach A2, stop using just "good" or "bad." Use Old vs New to describe trends.

Vocabulary Learning

customer (n.)

A person who buys goods or services from a shop or company

Example:The shop owner is very kind to every customer.

search engine (n.)

A website or program that helps you find information on the internet

Example:Google is a very popular search engine.

brand (n.)

A product or company with a specific name and image

Example:Nike is a famous brand of sports shoes.

recommend (v.)

To tell someone that something is good and they should try it

Example:I recommend this book because it is very interesting.

visible (adj.)

Able to be seen

Example:The sign is large and visible from the street.

Practice A2 words in a crossword→