New Ideas for Marketing Leaders
給行銷領導者的新想法
Introduction
Leaders from Mars and JP Morgan Chase spoke at the 2026 Cannes Lions Festival. They talked about how to lead marketing teams.
來自 Mars 和 JP Morgan Chase 的領導者在 2026 年坎城獅子國際創意節上發表了演講，他們討論了如何領導行銷團隊。
Main Body
Gabrielle Wesley from Mars spoke first. She says marketers must help the company find more customers. Marketers know what customers want. They must teach the rest of the company these facts.
Mars 的 Gabrielle Wesley 首先發言。她表示行銷人員必須幫助公司尋找更多客戶。行銷人員了解客戶的需求，因此他們必須將這些事實告知公司的其他部門。
Wesley also talked about sports. She says leading a company is like coaching a sports team. Both jobs have a lot of pressure. Leaders can use sports methods to help their workers do better.
Wesley 也談到了運動。她認為領導公司就像指導運動隊一樣，兩者的壓力都很大。領導者可以利用運動訓練的方法來幫助員工提升表現。
Tracy-Ann Lim from JP Morgan Chase spoke next. She says leaders must help new people learn. She wants to train the next group of leaders. This is important for the future.
JP Morgan Chase 的 Tracy-Ann Lim 接著發言。她表示領導者必須幫助新人學習，她希望培養下一代領導者，這對未來至關重要。
Lim says leaders should be honest. It is okay to say "I do not know." This is better than pretending to have all the answers.
Lim 表示領導者應該保持誠實。坦承「我不知道」是可以接受的，這比假裝擁有所有答案要好。
Conclusion
Companies now focus more on the customer. They also want to train new leaders for the future.
公司現在更加關注客戶，同時也希望為未來培訓新領導者。
Vocabulary Learning
💡 The "Must" Rule
In this text, we see the word must many times. We use this when something is 100% necessary. It is a strong rule.
Examples from the text:
- Marketers must help the company.
- Marketers must teach the company.
- Leaders must help new people.
How to build your own sentences:
Person → must → Action
- I must study English.
- You must eat food.
- He must go to work.
🛠️ Simple Comparisons
The author says: "Leading a company is like coaching a sports team."
Use LIKE to show two things are similar. It is a very easy way to explain a hard idea to someone.
Pattern:
Thing A + is like + Thing B
→ Learning English is like a game. → A boss is like a teacher.