Google Shows When AI Makes Ads
Google 將顯示 AI 生成的廣告標記
Introduction
Google now tells people when AI makes or changes an advertisement.
Google 現在會告知使用者,哪些廣告是由 AI 生成或修改的。
Main Body
Companies use AI to make ads. This saves money and time. But some people cannot tell if a photo is real. Now, Google will show a label on these ads in Search, YouTube, and Discover.
公司使用 AI 製作廣告,這樣可以節省金錢與時間。但有些人無法分辨照片是否為真實。因此,Google 現在會在搜尋、YouTube 和 Discover 的這些廣告上顯示標記。
Users can find this information in 'My Ad Center'. They click a small icon to see 'how this ad was made'. This tells them if AI helped make the picture.
使用者可以在「我的廣告中心」找到此資訊。他們點擊一個小圖示即可查看「此廣告是如何製作的」,藉此了解照片是否由 AI 協助製作。
Google labels ads made with its own AI tools automatically. But if a company uses a different AI tool, the company must add the label. Google does not check every ad.
使用 Google 自身 AI 工具製作的廣告將被自動標記。但如果公司使用其他 AI 工具,則必須由公司自行添加標記。Google 並不會檢查每一則廣告。
Other companies like Meta also do this. Google uses new tools to find fake videos and photos. This helps people know what is real.
其他公司如 Meta 也是如此。Google 使用新工具來偵測偽造的影片與照片,幫助人們辨別真實內容。
Conclusion
Google now asks all advertisers to show if they use AI.
Google 現在要求所有廣告主都必須標示是否使用 AI。
Vocabulary Learning
🛠️ Action Words (Verbs)
Look at how we describe things happening right now. We use simple words to explain a process:
- Use Companies use AI. (They employ a tool)
- Show Google will show a label. (To make something visible)
- Find Users can find information. (To discover something)
💡 Word Connections
In English, we often put a 'helper' word before a main action to change the meaning. Check these pairs from the text:
| Helper Word | Action | Meaning |
|---|---|---|
| Can | tell | It is possible to know |
| Will | show | It happens in the future |
| Must | add | It is a rule/necessary |