How HelloFresh and Blue Apron Get Customers

Introduction

This report looks at the prices and deals from HelloFresh and Blue Apron.

Main Body

HelloFresh gives big discounts to new people. They give 50% off the first order. Students and teachers also pay less money. If a person wants to stop the service, HelloFresh gives them free money to stay. Blue Apron has two ways to buy food. People can pay every month or buy one meal. They have a club for $10 a month. This club gives free shipping. Blue Apron also helps students and workers. They give up to $150 off for the first five weeks. They use special websites to check if the person is a student.

Conclusion

Both companies use low prices to keep their customers.

Learning

💰 Talking About Money

In this text, we see how to describe costs and savings. For an A2 learner, these phrases are essential for shopping and business.

1. Paying Less

  • Pay less money → To spend a smaller amount.
  • 50% off → Half the price.
  • Discount → A lower price for a special reason.

2. Subscription Words

  • Every month → This is a 'monthly' habit.
  • Free shipping → You do not pay for the delivery.

3. Simple Action Patterns Look at how the text connects people to money:

  • [Person] + [Verb] + [Amount]
  • Students → pay → less money.
  • Club → costs → $10 a month.

Quick Tip: Use "off" after a percentage to show a saving. Example: 20% off → You save 20%.

Vocabulary Learning

discount
a reduction in price
Example:I got a discount on my new phone.
student
a person who is learning at school or university
Example:The library is open to all students.
teacher
a person who teaches in a school
Example:My teacher explained the lesson clearly.
service
help or work done for people
Example:The hotel offers excellent service.
free
without paying for it
Example:She received a free ticket to the concert.
shipping
the sending of goods by post or truck
Example:The package arrived with free shipping.
club
a group of people with a common interest
Example:He joined a book club to meet new friends.
website
a page on the internet that people can visit
Example:I checked the website for the new movie times.
check
to look at something to see if it is correct
Example:Please check your homework before submitting.
order
a request for something to be bought or made
Example:I placed an order for a pizza.