Yoto Starts Originals Week

May 12, 2026, 08:00
UKTechnology

Introduction

Yoto is a company that makes audio players. They started a special event called Originals Week to show their stories and players.

Main Body

Many children use screens too much. The Yoto Player costs £89.99. It has no screen. Children put a card in the player to hear a story. There are more than 1,000 stories. From May 11 to May 18, Yoto has a sale. New stories are available. Some stories are 20% cheaper. You can also get 11 hours of free audio on the Yoto app. Yoto uses real people to make their stories. They do not use AI computers. They work with real writers and musicians. Parents like the player because children can use it alone at night.

Conclusion

Yoto wants more people to use their players. They want to give children a good way to listen without a screen.

Learning

💡 The 'Quantity' Pattern

In this text, we see how to talk about how much or how many of something exists. This is a key skill for A2 English.

1. Counting things (Plurals) When we can count them, we use "More than" or "Many".

  • Many children →\rightarrow (Lots of kids)
  • More than 1,000 stories →\rightarrow (1,001, 1,002...)

2. Measuring things (Uncountable) When we talk about time or money, the words change.

  • 11 hours of free audio →\rightarrow (Time is measured, not counted as 'a hour, two hours' in this context).
  • £89.99 →\rightarrow (Specific price).

Quick Comparison:

  • Many →\rightarrow Used for people/stories/cards.
  • Much →\rightarrow Used for things we can't easily count (like 'too much screen time').

🛠️ Word Tool: 'Available'

Notice the sentence: "New stories are available."

What it means: You can get it. It is there for you to buy or use.

How to use it:

  • Is the room available? →\rightarrow Can I use the room?
  • The book is available →\rightarrow You can buy the book.

Vocabulary Learning

player (n.)
a device that plays sound or music
Example:The Yoto player is small and easy to use.
screen (n.)
a flat surface that shows pictures or video
Example:The Yoto player has no screen, so it is safer for children.
story (n.)
a tale that is told or read
Example:Children can listen to many different stories with the Yoto player.
sale (n.)
an event where items are sold at lower prices
Example:Yoto has a sale from May 11 to May 18 with discounted stories.
cheaper (adj.)
costing less money than something else
Example:Some stories are 20% cheaper during the sale.
free (adj.)
not costing any money
Example:You can get 11 hours of free audio on the Yoto app.
app (n.)
a small software program for a phone or tablet
Example:The Yoto app lets you download new stories to your device.
writer (n.)
a person who writes stories or books
Example:Yoto works with real writers to create original stories.
musician (n.)
a person who plays music or sings
Example:Yoto also collaborates with musicians to add music to the stories.
night (n.)
the part of the day after sunset and before sunrise
Example:Parents like the player because children can use it alone at night.
audio (n.)
sound that can be listened to
Example:The Yoto player plays audio stories without a screen.