Burberry Makes Money Again

May 14, 2026, 14:57
ChinaFinance

Introduction

Burberry is making money again. The company spent less money and sold more classic products.

Main Body

Burberry made 49 million pounds in profit. Last year, they lost 66 million pounds. The company spent 80 million pounds less on business costs. Joshua Schulman is the new boss. He wants to sell famous items like scarves and coats. The company now has 'scarf bars' in 200 stores. They also made a new bag called 'Cotswolds' for people in North America. Sales went up by 10% in China and America. However, sales went down by 2% in Europe and the Middle East. This happened because there are wars and problems in the Middle East.

Conclusion

Burberry is successful now because it sells classic items and saves money. But problems in some countries are still a risk.

Learning

📈 UP and DOWN Words

When we talk about money or numbers, we use specific word pairs to show change. Look at how the article describes the business:

Going Up →\rightarrow Going Down

  • Made profit ↔\leftrightarrow Lost money
  • Sold more ↔\leftrightarrow Spent less
  • Went up (10%) ↔\leftrightarrow Went down (2%)

Quick Tip for A2: To describe a result, use "because".

Example: "Burberry is successful because it sells classic items."

Key Vocabulary from the text:

  • Profit: Money you keep after paying costs.
  • Risk: A possible problem in the future.
  • Classic: Something that is always in style (like a Burberry coat).

Vocabulary Learning

profit (n.)
money earned after costs
Example:The company's profit increased last quarter.
business (n.)
activity of buying and selling
Example:She runs a small business selling handmade crafts.
costs (n.)
money needed to buy or make something
Example:The costs of the project were higher than expected.
boss (n.)
person in charge of a company
Example:My boss gave me a new assignment.
famous (adj.)
well known by many people
Example:The Eiffel Tower is a famous landmark.
scarves (n.)
long pieces of fabric worn around the neck
Example:She bought a bright scarf at the market.
coats (n.)
outer garments worn for warmth
Example:He wore a wool coat to keep warm.
sales (n.)
the act of selling goods
Example:The store's sales rose during the holiday season.
wars (n.)
fights between countries or groups
Example:The history book describes several wars in the 20th century.
risk (n.)
possibility of danger or loss
Example:Investing in stocks carries a certain risk.