ITV and Sky Talk About a Big Sale

May 14, 2026, 09:36
EuropeFinance

Introduction

ITV and Sky are talking. Sky wants to buy part of ITV for £1.6 billion.

Main Body

Sky wants to buy the TV and movie part of ITV. This helps Sky fight big companies like Netflix and Disney in the UK. ITV will keep its studio business because it makes good money. ITV made less money from ads recently. However, more people use their digital services. ITV thinks they will make more money in July because of the World Cup football games. These talks started in November 2025. They are taking a long time. Some experts think the two companies do not agree on the price.

Conclusion

ITV is still talking to Sky. They are also working to grow their studios and digital business.

Learning

💰 Talking about Money

In the text, we see how to describe money moving or changing. For A2, you don't need big words; you just need these patterns:

1. Making Money When a company gets profit, we use make.

  • Example: "ITV makes good money."
  • Example: "They will make more money in July."

2. Spending Money When a company buys something, we use buy.

  • Example: "Sky wants to buy part of ITV."

3. Losing Money When the money goes down, we use made less.

  • Example: "ITV made less money from ads."

Quick Guide: Money Verbs Buy → Spend money to get something. Make → Receive money from work/business. Less → A smaller amount.

Pro Tip: Notice that we say "make money," NOT "do money." →\rightarrow Always use 'make' for profit!

Vocabulary Learning

talking (v.)
having a conversation
Example:They are talking about the new project.
buy (v.)
to purchase something
Example:She will buy a new phone next week.
part (n.)
a piece or section of something
Example:He worked on the part of the movie that shows the city.
help (v.)
to assist or support
Example:I will help you with your homework.
fight (v.)
to compete or struggle against
Example:The two teams will fight for the championship.
big (adj.)
large in size or importance
Example:The elephant is a big animal.
companies (n.)
businesses that sell goods or services
Example:Many companies sell smartphones.
keep (v.)
to continue to have or maintain
Example:Please keep the door closed.
studio (n.)
a place where movies or TV shows are made
Example:The film was shot in a studio.
business (n.)
a commercial activity or organization
Example:He runs his own business.
makes (v.)
produces or creates
Example:The machine makes paper.
good (adj.)
of high quality or desirable
Example:This cake tastes good.
money (n.)
currency used for buying things
Example:She saved her money for a trip.
ads (n.)
advertisements shown on TV or online
Example:We saw many ads during the show.
people (n.)
human beings
Example:People enjoy listening to music.
use (v.)
to employ or consume
Example:You can use this pen.
digital (adj.)
relating to computers or electronic technology
Example:She likes digital music.
services (n.)
helpful actions or products offered
Example:The hotel offers many services.
think (v.)
to form an opinion or idea
Example:I think it's a good idea.
price (n.)
amount of money needed to buy something
Example:The price of the book is $10.
grow (v.)
to become bigger or increase
Example:The plant will grow if you water it.