Nike and the 2026 World Cup
Nike 與 2026 年世界盃
Introduction
Nike wants to sell more products during the 2026 World Cup. The company wants to grow again.
Nike 希望在 2026 年世界盃期間銷售更多產品，公司想要再次成長。
Main Body
Nike has a new boss named Elliott Hill. He wants to focus on sports. Nike has a new fabric called Aero-FIT. It lets air move better than old clothes. Nike is making new ads and stores in New York and Los Angeles.
Nike 有一位新執行長名叫 Elliott Hill，他希望專注於體育運動。Nike 開發了一種名為 Aero-FIT 的新面料，比舊款衣物更透氣。Nike 正在紐約和洛杉磯打造新的廣告與店面。
In 2022, the World Cup helped Nike make more money in Asia and Latin America. They sold many more soccer items. Nike hopes this happens again in 2026.
2022 年的世界盃幫助 Nike 在亞洲和拉丁美洲賺得更多，他們銷售了大量足球產品。Nike 希望 2026 年能再次實現這一點。
Other companies are now problems for Nike. Brands like On and Asics are popular. Also, young people do not drink beer or watch old TV. Some people now use new apps to bet on games.
其他公司現在對 Nike 構成了威脅。像是 On 和 Asics 等品牌非常受歡迎。此外，年輕人不再喝酒或觀看傳統電視。有些人現在使用新應用程式來投注比賽。
Conclusion
Nike wants to use the World Cup to get more customers. Some people are not sure if this will work for a long time.
Nike 希望利用世界盃來吸引更多顧客。有些人不確定這是否能長期奏效。
Vocabulary Learning
⚡ Comparison Logic
Look at how the text talks about things changing from old to new. This is a key way to speak English at an A2 level.
The Pattern: [New Thing] is [Better/Different] than [Old Thing]
- Text Example: "It lets air move better than old clothes."
How to use it in real life:
- Money: "I have more money than last year."
- Speed: "The new train is faster than the old bus."
- Cities: "New York is bigger than my hometown."
🌏 Place Words (Proper Nouns)
Notice the words that always start with a Big Letter. These are specific names. If you see a big letter in the middle of a sentence, it is usually a person, a brand, or a place.
- People: Elliott Hill
- Brands: Nike, On, Asics
- Places: New York, Los Angeles, Asia, Latin America
Quick Tip: Always capitalize these!
- Wrong: i live in new york. Right: I live in New York.