FIFA's Clean-Site Policy for the 2026 World Cup
2026年世界盃 FIFA 的「場地淨化政策」
Introduction
FIFA has introduced strict branding rules at all 2026 World Cup host venues to make sure that only its official partners are visible to the public.
FIFA 在所有 2026 年世界盃主場場地引入了嚴格的品牌規範，以確保大眾僅能看到其官方合作夥伴。
Main Body
The 'Venue Dressing Programme' focuses on removing all unauthorized commercial logos. With help from consultants, FIFA is requiring the removal of third-party signs, including covering logos on stadium seats, staff uniforms, and even food packaging. Furthermore, this policy applies to athletes, who must cover any personal branding on their headphones.
「場地佈置計畫」的核心在於移除所有未經授權的商業標誌。在顧問的協助下，FIFA 要求移除第三方招牌，包括遮蓋球場座椅、工作人員制服，甚至是食物包裝上的 Logo。此外，此政策亦適用於運動員，他們必須遮蓋耳機上的任何個人品牌標誌。
Additionally, many stadiums have been renamed to remove corporate titles. For example, Lincoln Financial Field and AT&T Stadium are now called the Philadelphia and Dallas Stadiums. While some venues could not remove large structural parts, such as the heavy roof panels in Atlanta, most have used tape or covers to follow the rules.
此外，許多球場已重新命名以移除企業名稱。例如，Lincoln Financial Field 與 AT&T Stadium 現在被稱為費城球場與達拉斯球場。雖然部分場地無法移除大型結構部件（如亞特蘭大沉重的頂篷面板），但大多數場地均使用膠帶或遮蓋物以符合規定。
These steps are intended to increase the value of FIFA's exclusive sponsorship deals, which are expected to bring in $1.8 billion in revenue. For instance, brands like Rexona and Powerade have specific placements during matches. Meanwhile, some removed brands, such as Levi's and Gillette, have used social media to joke about their logos being hidden.
這些措施旨在提升 FIFA 獨家贊助協議的價值，預計將帶來 18 億美元的收入。例如，Rexona 和 Powerade 等品牌在比賽期間擁有特定的投放位置。與此同時，一些被移除的品牌（如 Levi's 和 Gillette）則在社群媒體上幽默地調侃自己的標誌被遮蓋的情況。
Conclusion
FIFA continues to keep stadiums free of outside advertising to protect the interests of its most expensive corporate partners.
FIFA 持續維持球場不得出現外部廣告，以保護其最高昂的企業合作夥伴之利益。
Vocabulary Learning
🚀 Moving from 'Basic' to 'Precise' (A2 B2)
At an A2 level, you might say: "FIFA wants to take away other logos because they want more money."
To reach B2, you need to use Formal Connectors and Precise Verbs. Let's look at how this article does it.
🔗 The 'Logic Bridge' (Connectors)
B2 students don't just use 'and' or 'but'. They use words that show the relationship between ideas:
- "Furthermore" Use this instead of 'also' when adding a new, important point.
- "For instance" A sophisticated replacement for 'for example'.
- "Meanwhile" Use this to describe two things happening at the same time, especially if they contrast.
🛠️ The 'Power Verb' Shift
Notice how the text avoids simple words like 'get' or 'do'. Compare these:
| A2 (Basic) | B2 (Professional) | Context from Text |
|---|---|---|
| Bring in | Generate/Revenue | "...expected to bring in $1.8 billion" |
| Make sure | Ensure | "...to make sure that only its partners are visible" |
| Change | Renamed | "...stadiums have been renamed" |
💡 Pro Tip: The 'Passive' Shield
In the text, we see: "These steps are intended to..."
Instead of saying "FIFA intends to...", the writer uses the Passive Voice. Why? Because it sounds more objective and official. When you write reports or formal emails, stop focusing on who did it and focus on what is being done. This is a hallmark of B2 fluency.