The British hygiene brand Dettol has removed a promotional video and issued a public apology after facing strong criticism over a laundry disinfectant advertisement in the Chinese market.

英國衛生品牌滴露（Dettol）因在中國市場推出的洗衣消毒劑廣告面臨強烈批評，目前已刪除該宣傳影片並公開道歉。

The advertisement, released in late May as a short drama, featured a man who expressed a preference for a partner with no previous sexual experience. He used words like 'clean' and 'untouched' to describe female purity. Although the story ended with the woman breaking up with him and a voiceover comparing 'toxic' masculinity to bacteria, the use of these gender stereotypes caused a public outcry. Users on social media platforms, such as Weibo and Xiaohongshu, described the content as misogynistic and objectifying, while others argued that the brand used offensive topics just to get more views.

該廣告於五月下旬以短劇形式發布，內容是一名男性表示偏好沒有性經驗的伴侶。他使用「乾淨」和「未被觸碰」等詞彙來描述女性的純潔。儘管故事以女性與他分手告終，且旁白將「有毒」的男性氣概比作細菌，但使用這些性別刻板印象仍引起公眾強烈反彈。微博和小紅書等社交平台的用戶指責內容涉嫌厭女且將女性物品化，其他人則認為品牌僅僅是利用冒犯性話題來獲取流量。

In response, Dettol explained that the advertisement was created by an outside agency. The company emphasized that its goal was to challenge unfair gender perceptions and promote healthy relationships. However, the organization admitted that its internal review and moderation processes had failed. This is not the first time the brand has faced such issues, as a previous campaign also focused on female 'cleanliness' before a wedding. Consequently, some consumers have called for a boycott of all products owned by the parent company, Reckitt.

對此，滴露解釋該廣告是由外部代理商創作。公司強調其目標是挑戰不公平的性別認知並推廣健康的關係。然而，該組織承認其內部審核與審核流程失效。這並非該品牌首次面臨此類問題，之前的一次活動也聚焦於女性婚前的「乾淨」程度。因此，部分消費者呼籲抵制母公司 Reckitt 旗下的所有產品。

The advertisement has been deleted from all official channels, but the brand still faces reputational damage as the video continues to spread online and consumers demand more accountability.

該廣告已從所有官方渠道刪除，但由於影片在網上持續傳播，且消費者要求更高的問責，該品牌仍面臨聲譽受損的問題。