Changes in Sports Clothing Sponsorships in German Football

德國足球運動服贊助的變動

Jun 28, 2026, 14:30
EuropeSports

Introduction

The sports apparel market in German football is changing. This is mainly due to a new partnership for the national team and the search for a sponsorship deal with a famous player.

德國足球的運動服市場正在改變。這主要是由於國家隊的新合作夥伴關係，以及對一名著名球員贊助協議的尋找。

Main Body

The German national team (DFB) will end its long partnership with Adidas at the end of this year. Starting in 2027, the team will work with Nike instead. Some fans have reacted negatively to this news because the team is leaving a German company and because some people dislike Nike's recent designs. To solve this problem, Nike has started a marketing campaign with Mario Götze. This campaign shows a small, hidden preview of the 2027 home kit, and reports suggest that the traditional green away kit will remain.

德國國家隊 (DFB) 將於今年年底結束與 Adidas 的長期合作關係。從 2027 年開始，球隊將轉而與 Nike 合作。部分球迷對此消息反應消極，因為球隊離開了一家德國公司，且有些人不喜歡 Nike 最近的設計。為了克服這個問題，Nike 已與 Mario Götze 展開了一場行銷活動。該活動簡短地預告了 2027 年主場球衣的樣子，且有報導指出傳統的綠色客場球衣將予以保留。

At the same time, Michael Olise, a winger for Bayern Munich, does not have a formal shoe sponsorship. Although he is becoming very successful, Olise has avoided signing exclusive deals in the past, which his agents have confirmed. However, several brands are now interested in him. Nike is linked to the player because he has used unreleased shoes during training. Furthermore, Adidas CEO Bjørn Gulden has publicly stated that he wants to sign Olise to bring him into the Adidas brand.

與此同時，拜仁慕尼黑的翼鋒 Michael Olise 目前沒有正式的球鞋贊助。儘管他正取得巨大的成功，但其經紀人確認，Olise 過去一直避免簽署獨家協議。然而，目前有數個品牌對他感興趣。Nike 與該球員有聯繫，因為他在訓練期間使用了未發布的球鞋。此外，Adidas 執行長 Bjørn Gulden 公開表示，他希望簽下 Olise 將其納入 Adidas 品牌。

Conclusion

In summary, Nike is getting ready to take over the DFB contract in 2027, while Michael Olise remains a highly desired free agent for shoe brands.

總結來說，Nike 正準備在 2027 年接手 DFB 的合約，而 Michael Olise 仍是球鞋品牌高度渴求的自由球員。

Vocabulary Learning

🚀 The 'Professional Connector' Upgrade

At the A2 level, you likely use simple words like and, but, and so. To reach B2, you need to transition to Logical Connectors. These words act as bridges, making your speech sound more like a professional adult and less like a student.

🔍 Spotting the B2 Bridge in the Text

Look at these specific phrases from the article:

  • "Mainly due to..."
  • "Furthermore..."
  • "Although..."
  • "In summary..."

🛠️ How to use them (The B2 Way)

1. Instead of "Because" →\rightarrow Use "Due to"

  • A2: The team is changing because of a new deal.
  • B2: The change is mainly due to a new partnership.
  • Pro Tip: "Due to" is followed by a noun/noun phrase, making the sentence feel more formal.

2. Instead of "And" →\rightarrow Use "Furthermore"

  • A2: Nike wants the team and Adidas wants Olise.
  • B2: Nike is linked to the player; furthermore, the Adidas CEO wants to sign him.
  • Pro Tip: Use this when you are adding a stronger or more important point to your argument.

3. Instead of "But" →\rightarrow Use "Although"

  • A2: Olise is successful, but he has no shoe deal.
  • B2: Although he is becoming very successful, Olise has avoided signing exclusive deals.
  • Pro Tip: Put "Although" at the start of the sentence to create a sophisticated contrast.

4. The Closing Signal →\rightarrow "In summary"

  • Stop ending your essays or speeches abruptly. Use "In summary" to tell the listener: "I am now finishing my main point."

Quick Shift Summary: And →\rightarrow Furthermore | But →\rightarrow Although | Because →\rightarrow Due to

Vocabulary Learning

apparel (n.)
Clothing, especially outer garments.
Example:The store sells a wide range of athletic apparel for professional runners.
partnership (n.)
A relationship between two or more people or organizations who work together.
Example:The two companies formed a strategic partnership to enter the Asian market.
campaign (n.)
A planned series of activities intended to achieve a particular social or commercial goal.
Example:The brand launched a global marketing campaign to promote its new sustainable line.
exclusive (adj.)
Restricted to a person, group, or company; not shared with others.
Example:The athlete signed an exclusive deal, meaning he cannot promote any other shoe brands.
confirmed (v.)
To state or prove that something is true or correct.
Example:The spokesperson confirmed that the meeting would take place on Friday.
unreleased (adj.)
Not yet made available to the public.
Example:The musician shared a snippet of an unreleased song on social media.
Practice B2 words in a crossword→