The French parliament has passed a new law to reduce the environmental damage caused by ultra-fast fashion. This bill introduces financial penalties and limits on advertising for specific online shopping platforms.

法國議會已通過一項新法，旨在減少超快時尚對環境造成的損害。該法案對特定的線上購物平台引入了罰金並限制其廣告。

The law defines 'ultra-fast fashion' based on two main factors: the total number of clothes sold and how expensive it is to repair a garment compared to its original price. This system is designed to target high-volume Asian companies, such as Shein, Temu, and AliExpress, while European brands like Zara and Kiabi are not included. As a result, these companies must pay a fee for every item sold, which could rise to 20 euros by 2030. The money collected from these penalties will be used to improve textile recycling and collection systems.

該法律根據兩個主要因素定義「超快時尚」：銷售的衣物總量，以及修補衣物的費用與原價相比的高低。該系統旨在針對 Shein、Temu 和 AliExpress 等高銷量的亞洲公司，而 Zara 和 Kiabi 等歐洲品牌則不在此列。因此，這些公司每銷售一件商品就必須支付一筆費用，到 2030 年可能會增加到 20 歐元。從這些處罰中籌集的資金將用於改善紡織品回收和收集系統。

Furthermore, the bill bans advertising for these brands, including the use of social media influencers, and requires companies to put messages about reducing consumption on their websites. However, these advertising rules might change if they conflict with European Union laws, as the European Commission has raised concerns. The French government has defended the move by comparing it to existing laws that regulate alcohol and tobacco ads.

此外，該法案禁止這些品牌投放廣告，包括使用社群媒體影響者（KOL），並要求公司在網站上刊登減少消費的訊息。然而，如果這些廣告規則與歐盟法律衝突，可能會有所變動，因為歐盟委員會已表達關注。法國政府將此舉與現行監管酒精和煙草廣告的法律相類比，以此為該措施辯護。

Despite the law being passed, some Green Party members and environmental groups have criticized it. These critics argue that the final version of the bill is too weak because it does not include other large international retailers, such as H&M and Primark, which they believe limits the law's ability to create real sustainability.

儘管法律已通過，但部分綠黨成員和環保團體仍對此提出批評。批評者認為，法案的最終版本過於寬鬆，因為它沒有將 H&M 和 Primark 等其他大型國際零售商納入其中，他們認為這限制了法律創造真正永續發展的能力。

France has created a specific regulatory plan to tackle ultra-fast fashion, although the advertising ban still depends on approval from the EU.

法國制定了一項特定的監管計劃來應對超快時尚，儘管廣告禁令仍取決於歐盟的批准。