Google Shuts Down Tenor API for Third-Party Apps
Google 關閉 Tenor API，不再支援第三方應用程式
Introduction
Google has stopped providing the Tenor API, which means several major social media platforms must now switch to different animated image providers.
Google 已停止提供 Tenor API，這意味著數個大型社交媒體平台現在必須切換到不同的動畫圖像提供商。
Main Body
The Tenor API officially closed on June 30. This follows a plan that started in January, when Google stopped accepting new requests for integration. Google emphasized that this decision was made to move resources toward improving its main products. While the Tenor website and Google's own apps, such as Gboard and Google Messages, still work, the external system that allowed other companies to retrieve GIFs is no longer functional.
Tenor API 已於 6 月 30 日正式關閉。這是接續 1 月開始的計劃，當時 Google 已停止接受新的集成請求。Google 強調，做出此決定是為了將資源投入到改善其主產品。雖然 Tenor 網站和 Google 自己的應用程式（例如 Gboard 和 Google Messages）仍然運作，但允許其他公司獲取 GIF 的外部系統已不再可用。
Tenor was an independent company before Google bought it in 2018. This shutdown has caused a change in the digital market, as platforms like X, Discord, WhatsApp, and Bluesky have looked for alternative services. Specifically, Giphy and Klipy have become the main replacements. Interestingly, Google has invested money in Klipy, which was co-founded by Tenor's original creator, Frank Nawabi.
Tenor 在 2018 年被 Google 收購之前是一家獨立公司。這次關閉引起了數位市場的變動，使得 X、Discord、WhatsApp 和 Bluesky 等平台開始尋找替代服務。具體而言，Giphy 和 Klipy 已成為主要替代方案。有趣的是，Google 投資了 Klipy，而 Klipy 是由 Tenor 的原創作者 Frank Nawabi 共同創立的。
From a legal point of view, the UK's Competition and Markets Authority previously noted that Tenor was a very important player in the market. In 2020, the authority stated that Tenor was the only significant competitor to Giphy. Because of the API shutdown, users have lost their saved GIF data on integrated platforms. However, most users have expressed their frustration toward the social media platforms rather than Google.
從法律角度來看，英國競爭及市場管理局（CMA）先前指出 Tenor 是市場中非常重要的參與者。2020 年，該機構表示 Tenor 是 Giphy 唯一顯著的競爭對手。由於 API 關閉，用戶在集成平台上的儲存 GIF 數據已遺失。然而，大多數用戶對社交媒體平台表達不滿，而非對 Google。
Conclusion
Most third-party platforms have now successfully moved to alternative GIF services after the Tenor API was terminated.
在 Tenor API 終止後，大多數第三方平台現在已成功遷移至替代的 GIF 服務。
Vocabulary Learning
⚡ The 'B2 Shift': Moving from Simple to Precise Verbs
An A2 student says: "Google stopped the API." A B2 student says: "Google terminated the API."
In this text, we see a sophisticated pattern where basic actions are replaced by 'Professional Precision' verbs. To reach B2, you must stop using 'do', 'make', and 'stop' for everything. Look at this evolution:
1. The 'Stop' Upgrade
- A2: Stopped (General)
- B2: Terminated (Official/Legal end)
- B2: Shut down (Technical/Business end)
2. The 'Get' Upgrade
- A2: Get images (Basic action)
- B2: Retrieve data (Finding and bringing back specific information)
3. The 'Change' Upgrade
- A2: Changed their provider (Simple)
- B2: Integrated (Connecting two different systems together)
💡 Pro Tip: The "Contextual Weight"
Notice how the text uses "emphasized" instead of "said."
"Google emphasized that this decision was made..."
When you use emphasized, you aren't just reporting a fact; you are telling the reader that the speaker put extra strength or importance on that point. This is exactly how you move from 'surviving' in English to 'influencing' in English.
Quick Comparison for your brain:
| A2 Logic (Basic) | B2 Logic (Precise) | Impact |
|---|---|---|
| The API is gone. | The API is no longer functional. | Sounds professional |
| They found a new one. | They looked for alternative services. | Sounds academic |