Executives from Mars North America and JP Morgan Chase discussed how the responsibilities of marketing leaders are changing during the 2026 Cannes Lions Festival.

在2026年坎城獅子國際創意節期間，來自Mars北美區與摩根大通（JP Morgan Chase）的高層討論了行銷領導者的職責正如何改變。

Gabrielle Wesley, CMO of Mars North America, led the discussion on demand generation. She asserted that marketers must take a leading role in creating demand. To achieve this, she explained that companies need a clear internal education process where the marketing team uses consumer insights to align company goals with what customers actually need. Furthermore, Wesley compared the high pressure of corporate leadership to athletic coaching, suggesting that the motivational methods used by coaches can help improve professional performance.

Mars北美區的首席行銷官（CMO）Gabrielle Wesley 領導了關於需求創造（demand generation）的討論。她主張行銷人員必須在創造需求方面扮演主導角色。為了實現這一目標，她解釋公司需要一套清晰的內部教育流程，讓行銷團隊能利用消費者洞察，將公司目標與顧客的實際需求對齊。此外，Wesley 將企業領導層面臨的高壓比作體育教練，建議教練採用的激勵方法能幫助提升專業表現。

At the same time, Tracy-Ann Lim, Global Chief Media Officer at JP Morgan Chase, emphasized the long-term impact of executive decisions. Lim argued that the modern role of a CMO is not just about managing industry changes, but also about developing the next generation of marketing leaders. She highlighted the importance of being honest about what one does not know, asserting that admitting knowledge gaps is often a more effective leadership tool than pretending to have all the answers.

與此同時，摩根大通的全球首席媒體官 Tracy-Ann Lim 強調了高層決策的長期影響。Lim 主張現代 CMO 的角色不僅僅是管理產業變革，還在於培養下一代的行銷領導者。她強調對自己不了解的事實保持誠實至關重要，並主張承認知識缺口通常比假裝擁有所有答案是更有效的領導工具。

Current industry views highlight a shift toward consumer-focused demand generation and the long-term development of leadership talent.

目前的產業觀點凸顯了趨勢正轉向以消費者為中心的需求創造，以及領導人才的長期發展。