Media Event Planning for Big Ten and Big 12 College Athletics

Big Ten 與 Big 12 大學體育媒體活動規劃


Introduction

The Big Ten and Big 12 conferences have organized media events to allow universities to promote their teams before the football season begins.

Big Ten 與 Big 12 聯盟已組織媒體活動,讓各大學在美式足球賽季開始前推廣其球隊。

Main Body

The Big Ten conference has planned a three-day event in Chicago from July 28 to July 30, which will be broadcast on the Big Ten Network. Eighteen member universities will appear on a rotating schedule. For example, Michigan State University will participate on July 29, represented by head coach Pat Fitzgerald and players Alessio Milivojevic, Jordan Hall, and Nikai Martinez. The schedule begins with Illinois and Wisconsin on the first day and ends with Washington and Michigan on the third.

Big Ten 聯盟計畫於 7 月 28 日至 30 日在芝加哥舉辦為期三天的活動,並將在 Big Ten Network 播出。十八所會員大學將依輪替時間表出席。例如,密西根州立大學將於 7 月 29 日參加,由總教練 Pat Fitzgerald 及球員 Alessio Milivojevic、Jordan Hall 與 Nikai Martinez 代表。行程從第一天的伊利諾大學與威斯康辛大學開始,並於第三天的華盛頓大學與密西根大學結束。

Meanwhile, the Big 12 conference has arranged a two-day event at The Star in Frisco, Texas, on July 7 and 8. This event, organized by Commissioner Brett Yormark, will be shown across several platforms, including ESPNU, ESPN2, Big 12 Studios, and BYUtv. The University of Cincinnati is scheduled for July 8, with head coach Scott Satterfield and athletes JC French, Antwan Peek Jr., Evan Tengesdahl, and Taran Tyo attending. On July 7, a different group of eight universities, such as Arizona State and Texas Tech, will take part.

同時,Big 12 聯盟於 7 月 7 日與 8 日在德州弗里斯科的 The Star 安排了為期兩天的活動。此活動由專員 Brett Yormark 組織,將在多個平台播出,包括 ESPNU、ESPN2、Big 12 Studios 及 BYUtv。辛辛那提大學預定於 7 月 8 日出席,總教練 Scott Satterfield 及運動員 JC French、Antwan Peek Jr.、Evan Tengesdahl 與 Taran Tyo 將會參加。而在 7 月 7 日,則由另一組八所大學參加,例如亞利桑那州立大學與德州理工大學。

Conclusion

Both conferences have now confirmed their schedules and the teams that will represent them at these promotional events.

兩個聯盟目前已確認其時間表以及將在這些推廣活動中代表他們的球隊。

Vocabulary Learning

The 'B2 Leap': Mastering Passive Coordination

At the A2 level, you usually say: "The Big Ten planned an event." (Subject \rightarrow Action \rightarrow Object). To reach B2, you must flip this logic to focus on the event, not the planner. This is the secret to sounding academic and professional.


⚡ The Power Shift: Active vs. Passive

Look at these two ways to say the same thing from the text:

  • A2 (Active): "The Big Ten conference has planned a three-day event."
  • B2 (Passive): "...which will be broadcast on the Big Ten Network."

In the second sentence, we don't care who is pushing the button to broadcast; we care that the event is being seen. This is called the Passive Voice.

🛠️ How to build it

To move from A2 to B2, stop using only "do/make/go." Start using the formula: [Object] + [Be Verb] + [Past Participle]

  • A2 Style: "The Commissioner organized the event." \rightarrow Simple, but basic.
  • B2 Style: "This event, organized by Commissioner Brett Yormark..." \rightarrow Sophisticated and fluid.

🚀 Pro-Tip: The 'Schedules' Shortcut

Notice the phrase: "The University of Cincinnati is scheduled for July 8."

Instead of saying "They have a schedule for July 8," using "is scheduled for" transforms your English from a list of facts into a professional report. It describes a state of being planned, which is a hallmark of B2 fluency.

Vocabulary Learning

promote (v.)
To publicize a product, organization, or event to increase interest or sales.
Example:The company spent millions of dollars to promote their new smartphone before the launch.
broadcast (v.)
To transmit a program or some information by radio or television.
Example:The championship final will be broadcast live to millions of viewers worldwide.
rotating (adj.)
Taking turns in a fixed order; changing systematically.
Example:The staff members work on a rotating schedule to ensure the office is open 24 hours a day.
participate (v.)
To take part in an action or event.
Example:Students from over twenty countries decided to participate in the international exchange program.
represent (v.)
To act or speak on behalf of someone or a group.
Example:The lawyer was hired to represent the client during the court proceedings.
confirm (v.)
To establish the truth or correctness of something, or to finalize an arrangement.
Example:Please call the hotel to confirm your reservation before you travel.
promotional (adj.)
Intended to publicize or advertise a product or event.
Example:The brand gave away free samples as part of their promotional campaign.
Practice B2 words in a crossword