Netflix Changes Strategy to Include Short-Form Content

Netflix 改變策略，納入短影音內容

Jul 7, 2026, 21:37
AustraliaTechnology

Introduction

Netflix is expanding its content library by adding short-form videos from digital publishers. This move aims to stop the decline in viewer retention and compete more effectively with social media platforms.

Netflix 正透過加入數位出版商的短影音來擴展其內容庫。此舉旨在遏制觀眾流失，並更有效地與社交媒體平台競爭。

Main Body

The reason for this change is partly based on Bloomberg data, which shows that many viewers stop watching original series between the first and second seasons. This trend is caused by high cancellation rates, long gaps between seasons, and the feeling that algorithms are more important than artistic quality. Furthermore, the 'binge-watching' model is no longer the only dominant trend. According to Nielsen data from June 2025, streaming has overtaken traditional cable TV, meaning Netflix's main competitors are now platforms like TikTok and YouTube.

此變動的部分原因基於 Bloomberg 的數據，顯示許多觀眾在第一季與第二季之間會停止觀看原創劇集。這一趨勢是由於高取消率、季度之間過長的間隔，以及認為演算法比藝術品質更重要的感覺所引起。此外，「馬拉松追劇」模式已不再是唯一的主導趨勢。根據 2025 年 6 月的 Nielsen 數據，串流媒體已超越傳統有線電視，這意味著 Netflix 目前的主要競爭對手是 TikTok 和 YouTube 等平台。

Statistics highlight this change in how people watch videos. In 2024, U.S. adults spent about 62.1 minutes daily on Netflix and 58.4 minutes on TikTok. However, by 2025, YouTube's daily viewing reached 99.1 minutes, surpassing Netflix's 93.4 minutes. Additionally, new 'micro-drama' apps like ReelShort have shown that short videos can make a lot of money, with ReelShort reporting $1.2 billion in spending in 2025.

統計數據突顯了人們觀看影片方式的轉變。2024 年，美國成年人平均每天在 Netflix 上花費 62.1 分鐘，在 TikTok 上花費 58.4 分鐘。然而到 2025 年，YouTube 的日均觀看時間達到 99.1 分鐘，超越了 Netflix 的 93.4 分鐘。此外，像 ReelShort 這樣的新型「微劇」App 證明了短影音能創造高額收益，ReelShort 報告 2025 年的消費金額達 12 億美元。

To respond, Netflix started licensing agreements with publishers such as Condé Nast and BuzzFeed on August 3. These partnerships will bring videos between 3 and 20 minutes long, covering topics like fashion and wellness. Unlike the previous 'Clips' feature, which only promoted longer shows, these videos are meant to be standalone entertainment. Moreover, Netflix now allows creators to keep their content on YouTube. Analysts emphasize that this strategy helps Netflix increase daily user engagement without the high financial risk of expensive original productions.

為了回應，Netflix 於 8 月 3 日開始與 Condé Nast 和 BuzzFeed 等出版商簽署授權協議。這些合作將帶來長度 3 到 20 分鐘的影片，涵蓋時尚與健康等話題。與之前僅用於推廣長劇的「Clips」功能不同，這些影片旨在作為獨立的娛樂內容。此外，Netflix 現在允許創作者將內容保留在 YouTube 上。分析師強調，此策略有助於 Netflix 增加每日用戶參與度，而無需承擔昂貴原創製作的高財務風險。

Conclusion

Netflix is moving from a model based only on long movies and series to a hybrid system that includes short, licensed digital content to stay competitive in the market.

Netflix 正從僅基於長篇電影與劇集的模式，轉向包含短篇授權數位內容的混合系統，以維持市場競爭力。

Vocabulary Learning

⚡ The 'Connective Jump': Moving from Simple to Complex

At the A2 level, you likely use and, but, and because. To reach B2, you need to stop using these simple connectors and start using Logical Transition Markers. These words act like bridges, showing the reader exactly how two ideas relate.

🧩 The Upgrade Path

Look at how the article transforms basic ideas into professional analysis:

  • Instead of "Also" →\rightarrow Use "Furthermore" or "Moreover"

    • A2 style: Netflix has long shows. Also, they have short videos.
    • B2 style: Netflix focuses on original series; furthermore, they are now integrating short-form content.

  • Instead of "But" →\rightarrow Use "Unlike" or "However"

    • A2 style: The old clips were just ads, but these videos are for entertainment.
    • B2 style: Unlike the previous 'Clips' feature, these videos are meant to be standalone entertainment.

  • Instead of "So" →\rightarrow Use "To respond" or "Meaning"

    • A2 style: TikTok is popular, so Netflix is changing.
    • B2 style: Streaming has overtaken cable TV, meaning Netflix's main competitors are now social platforms.

🛠️ Pro Tip: The 'Standalone' Concept

Notice the phrase "standalone entertainment." In B2 English, we often use nouns as adjectives. A "standalone" item is something that works by itself—it doesn't need a "parent" (like a full movie) to make sense. Using words like this makes your English sound more natural and precise.

📉 Logic Flow Analysis

Observe the chain of causality in the text: Bloomberg data →\rightarrow caused by high cancellation →\rightarrow to respond, Netflix started licensing

To sound like a B2 speaker, don't just list facts. Link the cause to the reaction using those transition markers we identified above.

Vocabulary Learning

retention (n.)
The ability to keep customers or users continuing to use a service.
Example:The company is focusing on customer retention to prevent users from switching to a competitor.
dominant (adj.)
Most powerful, important, or influential.
Example:English has become the dominant language in international business.
surpassing (v.)
Exceeding or going past a certain limit or amount.
Example:The company's profits this year are surpassing all previous records.
licensing (n.)
The act of giving official permission to another company to use a product or brand.
Example:The studio signed a licensing agreement to allow the characters to be used in toys.
standalone (adj.)
Able to operate independently or be understood without needing other parts.
Example:The short story is a standalone piece and does not require reading the rest of the series.
engagement (n.)
The level of involvement, interest, or interaction a user has with a piece of content.
Example:Social media managers track engagement to see how many people are liking and sharing posts.
hybrid (adj.)
Something that is a mixture of two different elements.
Example:The company adopted a hybrid work model, allowing employees to work both from home and in the office.
Practice B2 words in a crossword→