Google Introduces New AI Disclosure Rules for Advertisements

Google 推出廣告 AI 揭露新規定

Jul 9, 2026, 20:11
GlobalTechnology

Introduction

Google has launched a new system to inform users when advertisements have been created or changed using artificial intelligence.

Google 推出了一套新系統，當廣告使用人工智慧（AI）創建或修改時，將會通知用戶。

Main Body

Using generative AI in ads helps companies lower the costs of product photography and create a wider variety of images. However, because customers might be confused about whether a product image is real, Google has decided to create a standard way to disclose AI use. While these rules previously only applied to political ads, they now cover all commercial content on Google Search, YouTube, and Google Discover.

在廣告中使用生成式 AI 有助於公司降低產品攝影成本，並創造更多樣化的影像。然而，由於顧客可能會對產品圖片是否真實感到困惑，Google 決定建立一套標準方式來揭露 AI 的使用情況。這些規定先前僅適用於政治廣告，現在則涵蓋 Google 搜尋、YouTube 和 Google Discover 上所有的商業內容。

Users can find this information in the 'My Ad Center' by clicking the information icon or the three-dot menu. In the 'how this ad was made' section, Google explains if AI was used to produce or edit the ad. Google will automatically label content made with its own AI tools; however, advertisers must manually label content made with external tools, as Google will not verify the origin of the media. Furthermore, in some countries, these labels will appear directly on the ad to follow local laws.

用戶可以在「我的廣告中心」中，透過點擊資訊圖示或三個點的選單來找到此資訊。在「這則廣告是如何製作的」區塊中，Google 會說明是否使用 AI 來製作或編輯廣告。若內容是使用 Google 自家 AI 工具製作的，Google 將自動標記；但廣告主必須手動標記使用外部工具製作的內容，因為 Google 不會驗證媒體的來源。此外，在某些國家，為了遵守當地法律，這些標記將直接顯示在廣告上。

This change follows a general trend in the industry, similar to the 'AI info' labels used by Meta. Additionally, Google is expanding its use of SynthID and C2PA labels, which are tools designed to help people detect deepfake media.

此項變動符合行業的整體趨勢，類似於 Meta 所使用的「AI 資訊」標記。此外，Google 正擴大使用 SynthID 和 C2PA 標記，這些工具旨在幫助人們偵測深偽（deepfake）媒體。

Conclusion

Google has now extended its AI disclosure rules to all advertisements, using both automatic and manual labeling to increase transparency.

Google 現已將 AI 揭露規定擴展至所有廣告，透過自動與手動標記來增加透明度。

Vocabulary Learning

🚀 Moving Beyond 'But' and 'And'

To move from A2 to B2, you need to stop using simple connectors and start using Contrast & Addition markers. This makes your English sound professional and fluid rather than like a list of sentences.

🌓 The Power of 'However' & 'While'

In the text, we see: "However, because customers might be confused..."

At A2, you would say: "But customers might be confused." At B2, we use However to signal a shift in logic. It creates a sophisticated pause.

The 'While' Trick: "While these rules previously only applied to political ads, they now cover all commercial content..."

Instead of saying "These rules were for politics, but now they are for everyone," using While at the start of the sentence allows you to balance two opposing ideas in one breath. This is a hallmark of B2 fluency.

➕ Leveling Up Your Addition

Stop using 'And' or 'Also' every time you add information. Look at the professional alternatives used in the article:

  • Furthermore: (Used when adding a point that is more important or detailed than the last).
    • Example: "Google will label its own tools; furthermore, in some countries, labels appear directly on the ad."
  • Additionally: (A cleaner, more academic way to say 'also').
    • Example: "Additionally, Google is expanding its use of SynthID..."

🛠️ Quick Upgrade Map

A2 (Basic)B2 (Bridge)Effect
ButHoweverSounds more objective
AlsoAdditionallySounds more formal
AndFurthermoreAdds logical weight
But / AndWhile...Creates complex sentence structures

Vocabulary Learning

disclosure (n.)
The act of making secret or new information known publicly.
Example:The company's full disclosure of its financial losses surprised the investors.
generative (adj.)
Capable of producing or creating something, especially referring to AI that creates new content.
Example:Generative AI can be used to write essays or create digital art from simple prompts.
disclose (v.)
To make something known; to reveal information.
Example:The journalist refused to disclose the identity of her secret source.
commercial (adj.)
Related to the buying and selling of goods and services for profit.
Example:The city center is dominated by commercial buildings and shopping malls.
verify (v.)
To check or prove that something is true, accurate, or legal.
Example:Please verify your email address by clicking the link sent to your inbox.
origin (n.)
The point or place where something begins or comes from.
Example:The museum is tracing the origin of the ancient artifact to Northern Africa.
transparency (n.)
The quality of being open, honest, and without secrets in a process.
Example:The public is demanding more transparency regarding how tax money is spent.
Practice B2 words in a crossword→