The current FIFA World Cup has reached record-breaking television audiences in the United States. Notably, there has been a significant increase in viewers choosing Spanish-language broadcasts, even if Spanish is not their native language.

本次 FIFA 世界盃在美國創下了電視收視率紀錄。值得注意的是，選擇西班牙語轉播的觀眾人數大幅增加，即便西班牙語並非其母語。

Data shows a massive increase in audience engagement. For example, the match between the United States and Belgium became the most-watched soccer game in U.S. history, with a combined average of about 46 million viewers across Fox and Telemundo. Furthermore, the Mexico-England game reached 44.9 million viewers, while Telemundo set a network record with 23.2 million. Overall, the Round of 16 saw viewership grow by 216% for English broadcasts and 265% for Spanish broadcasts compared to 2022.

數據顯示觀眾參與度大幅上升。例如，美國對比利時的比賽成為美國歷史上收視率最高的足球賽，Fox 與 Telemundo 合計平均約有 4,600 萬名觀眾。此外，墨西哥對英格蘭的比賽達到 4,490 萬名觀眾，而 Telemundo 則以 2,320 萬名觀眾創下頻道紀錄。整體而言，與 2022 年相比，16 強賽的英語轉播收視率增長了 216%，西班牙語轉播則增長了 265%。

At the same time, there is a clear shift in how people watch the games. Many English speakers are now switching to Telemundo because they feel the Spanish commentary is more emotional and exciting. Additionally, Telemundo does not show commercials during hydration breaks, allowing fans to see players and coaches. Some viewers also prefer the lower cost of the Peacock streaming service. Consequently, some fans use the announcers' tone to understand the intensity of the match, even if they do not speak Spanish fluently.

與此同時，人們觀看比賽的方式有明顯轉變。許多英語使用者現在轉向 Telemundo，因為他們覺得西班牙語的解說更感性且令人興奮。此外，Telemundo 在水分補充時間不播放廣告，讓球迷能看到球員與總教練。部分觀眾則偏好價格較低的 Peacock 串流服務。因此，有些球迷會透過播報員的語調來理解比賽的激烈程度，即便他們並不精通西班牙語。

From a business perspective, these trends will likely change how media rights are sold. The success of Fox and Telemundo is due to a larger tournament, better time zones, and more frequent matches. Because of this, the bidding process for the 2030 and 2034 World Cups might combine English and Spanish packages into one. Industry experts emphasize that these high viewership numbers have already helped the rights holders meet their financial goals for this period.

從商業角度來看，這些趨勢可能會改變媒體權利的銷售方式。Fox 和 Telemundo 的成功歸功於賽事規模擴大、時區更佳以及比賽更頻繁。因此，2030 年和 2034 年世界盃的競標過程可能會將英語和西班牙語方案合併為一。業界專家強調，這些高收視率已幫助權利持有者達成了此階段的財務目標。

The tournament has reached a historic number of people in the U.S., proving that soccer's popularity is growing permanently and changing the strategy for future broadcasting rights.

本次賽事在美國觸及了歷史性的觀看人數，證明足球的普及度正在持續增長，並改變了未來轉播權的策略。