WeWard Introduces New Feature to Link Social Media Access to Physical Activity
WeWard 推出新功能，將社交媒體使用權與身體活動掛鉤
Introduction
The French fitness app WeWard has launched a new feature called 'Walking Mode.' This tool limits access to certain social media platforms until users reach a specific daily step goal.
法國健身應用程式 WeWard 推出了一項名為「行走模式」的新功能。此工具會限制用戶使用某些社交媒體平台，直到用戶達到每日指定的步數目標為止。
Main Body
The 'Walking Mode' feature was created by the Head of Growth, Tyler Chandler, who used AI coding tools to build it. This project was designed to show that employees can develop complex features from start to finish using artificial intelligence. The system works by locking apps like TikTok and Instagram until the user hits a step limit that they can customize. Furthermore, the app connects with health systems such as Apple Health and resets every day at midnight.
「行走模式」功能是由增長主管 Tyler Chandler 創造的，他使用了 AI 編碼工具來開發。此項目的目的是為了證明員工可以使用人工智慧從頭到尾開發複雜的功能。該系統的運作方式是鎖定如 TikTok 和 Instagram 等應用程式，直到用戶達到他們可以自定義的步數上限才解鎖。此外，該應用程式會連接 Apple Health 等健康系統，並在每日午夜零點重設。
This new feature expands WeWard's reward system, where users earn digital currency called 'Wards.' These can be exchanged for money, gift cards, or donations to charity. CEO Yves Benchimol emphasized that the goal is to reduce the inactive lifestyle caused by spending too much time on screens. Currently, the company has 30 million users in 29 countries and reports that users walk about 25% more. While Venus Williams is an investor, she focuses on marketing rather than technical work. Consequently, the company makes money through ads and subscriptions, while asserting that they do not sell user data.
這項新功能擴展了 WeWard 的獎勵系統，用戶可以賺取名為「Wards」的數位貨幣。這些貨幣可以用於兌換金錢、禮品卡或捐贈給慈善機構。執行長 Yves Benchimol 強調，目標是減少因花費過多時間在螢幕前而導致的久坐不活動生活方式。目前，該公司在 29 個國家擁有 3,000 萬名用戶，並報告用戶的行走量增加了約 25%。雖然 Venus Williams 是投資者，但她專注於行銷而非技術工作。因此，公司透過廣告和訂閱獲利，同時聲明他們不會出售用戶數據。
Conclusion
By linking digital access to physical exercise, WeWard is targeting a specific audience, primarily women around the age of 35.
透過將數位使用權與身體鍛煉掛鉤，WeWard 鎖定了特定受眾，主要是 35 歲左右的女性。
Vocabulary Learning
🚀 The 'Connector' Leap: From Simple to Sophisticated
An A2 student says: "The app is good. It locks TikTok. Users walk more."
A B2 student says: "The app is effective because it locks TikTok; consequently, users walk more."
To bridge this gap, we are looking at Logical Connectors. These are the 'glue' words that turn a list of facts into a professional argument.
🛠️ The Power Tools from the Text
In this article, we see three sophisticated words that replace basic A2 words:
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Furthermore (Instead of 'And' or 'Also')
- Use this when you want to add a new, important point to your argument.
- Example: "The app tracks steps. Furthermore, it connects to Apple Health."
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Consequently (Instead of 'So')
- Use this to show a direct result of an action.
- Example: "The company has a great product; consequently, they have 30 million users."
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While (Instead of 'But')
- Use this to contrast two different ideas in one elegant sentence.
- Example: "While Venus Williams is an investor, she does not do the technical work."
💡 Pro-Tip for Fluency
Stop starting every sentence with the subject (The app..., The user..., The company...). Use a connector at the start of your sentence to guide the reader. It makes you sound more academic and confident, which is the hallmark of the B2 level.