Disney+ Considers Adding a Free Content Tier
Disney+ 考慮增加免費內容層級
Introduction
The Walt Disney Company is currently studying whether it is possible to offer a free access level for some of its streaming content.
華特迪士尼公司目前正在研究是否能為其部分串流內容提供免費存取層級。
Main Body
During a company meeting on Thursday, Adam Smith, the Chief Product and Technology Officer, discussed the possibility of introducing free content. Although the company has not yet decided which movies or shows will be free or when this will start, the goal is to find new ways to increase user engagement.
在週四的公司會議上，首席產品與技術長 Adam Smith 討論了推出免費內容的可能性。雖然公司尚未決定哪些電影或節目將免費，或何時開始，但目標是尋找增加使用者參與度的新方法。
This decision is based on changes in how people watch television, as more users are choosing free, ad-supported streaming services. According to Nielsen data, the amount of time U.S. viewers spend on free services rose from 12.7% in April 2024 to 18.7% in April 2026. Consequently, the popularity of platforms like YouTube and Tubi has forced Disney to rethink its current payment models.
這項決定是基於人們觀看電視方式的改變，因為越來越多使用者選擇免費且有廣告支持的串流服務。根據 Nielsen 數據，美國觀眾在免費服務上花費的時間從 2024 年 4 月的 12.7% 上升至 2026 年 4 月的 18.7%。因此，YouTube 和 Tubi 等平台的普及，迫使迪士尼重新思考目前的支付模式。
Furthermore, this move would follow the example of competitors such as Apple TV+ and Paramount+, which already offer some limited free access. To keep users interested, Disney+ has already added features like vertical video feeds and continuous channels, which are tools that other companies, including Netflix, are now considering.
此外，此舉將效仿 Apple TV+ 和 Paramount+ 等競爭對手的做法，後者已提供部分有限的免費存取。為了維持使用者興趣，Disney+ 已加入垂直影片饋送和連續頻道等功能，而這些工具也是包括 Netflix 在內的其他公司目前正在考慮的選項。
Conclusion
Disney+ is evaluating a free content option to stay competitive against the growth of ad-supported streaming services.
Disney+ 正在評估免費內容選項，以在廣告支持串流服務增長的壓力下保持競爭力。
Vocabulary Learning
🚀 The 'B2 Bridge': Moving from Simple to Sophisticated
At the A2 level, you usually say: "Disney wants to make some things free because other apps do it."
To reach B2, you need to stop using simple words like "because" or "so" and start using Logical Connectors. These are words that glue your ideas together to make you sound like a professional speaker.
🛠 The 'Logic Glue' found in the text:
-
"Consequently" (A2 version: So...)
- Example: "The popularity of YouTube rose. Consequently, Disney is rethinking its model."
- Why use it? It shows a clear cause-and-effect relationship. It's a power-word for exams and business meetings.
-
"Furthermore" (A2 version: And also...)
- Example: "Furthermore, this move would follow the example of competitors."
- Why use it? It tells the listener: "I have one point, and now I am adding a second, more important point."
-
"Although" (A2 version: But...)
- Example: "Although the company has not yet decided... the goal is to increase engagement."
- Why use it? It allows you to put two opposite ideas in one single, elegant sentence.
💡 Pro Tip for Fluency
Instead of starting every sentence with the Subject (Disney..., People..., Users...), try starting with these connectors.
Instead of: "Netflix is considering new tools. Disney already did this." Try: "Disney has already added new features; furthermore, Netflix is now considering similar tools."