The use of required hydration breaks during the recent World Cup has created a new way for broadcasters to make money, which could change how future media rights are negotiated.

近期世界盃採用的強制補水時間為轉播商創造了新的獲利方式，這可能會改變未來媒體權利的協商方式。

The introduction of three-minute breaks in each half has allowed broadcasters to earn a lot of money from advertising. For example, Fox in the U.S. reportedly made about $250 million from these breaks, with individual ads costing between $200,000 and $750,000. This represents a strategic move to make more money from a sport that usually does not have the frequent interruptions found in American sports leagues.

每半場引入三分鐘休息時間，讓轉播商能從廣告中獲利豐厚。例如，美國的 Fox 據報導從這些休息時間中賺了約 2.5 億美元，單個廣告價格在 20 萬至 75 萬美元之間。對於一項通常不像美國體育聯賽那樣頻繁中斷的運動來說，這是一個增加收入的策略性舉措。

Different regions have different views on these breaks, depending on their financial situation. In Europe, some leagues are struggling because their broadcast income has stopped growing. For instance, Ligue 1 in France has faced financial problems and lower media valuations. Consequently, leagues in France, Italy, and Spain might be more likely to introduce these breaks—perhaps calling them 'tactical' breaks—to recover lost money. On the other hand, the English Premier League is unlikely to do this because it has more money and faces stronger opposition from fans.

不同地區對這些休息時間的看法不一，取決於其財務狀況。在歐洲，部分聯賽由於轉播收入停止成長而陷入困境。例如，法國聯賽 (Ligue 1) 面臨財務問題及媒體估值下降。因此，法國、義大利和西班牙的聯賽可能更傾向於引入這些休息時間——或許將其稱為「戰術」休息——以追回損失的資金。另一方面，英格蘭超級聯賽 (English Premier League) 則不太可能這樣做，因為其財力較雄厚，且面臨來自球迷的強烈反對。

In the United States, MLS and the NWSL are considering these breaks as they prepare for new media deals. While they emphasize player health, there is a clear interest in using the World Cup model to increase profits. Furthermore, the U.S. market is becoming more influential, as its share of World Cup media revenue has grown from under 10% to about 25% over ten years. Even if hydration breaks are not adopted everywhere, this trend may lead to other commercial additions, such as sponsored replays.

在美國，MLS 和 NWSL 在準備新媒體合約時，正考慮引入這些休息時間。雖然他們強調球員健康，但顯然有興趣利用世界盃模式來增加利潤。此外，美國市場的影響力日益增加，其在世界盃媒體收入中的份額在十年內從不足 10% 成長至約 25%。即便補水時間未能在各處普及，這一趨勢也可能導致其他商業化增項，例如贊助重播。

Although organizations like UEFA and the Premier League currently oppose these breaks, the high profits they generate provide a strong reason for struggling leagues to adopt them.

儘管歐足聯 (UEFA) 和英超聯賽等組織目前反對這些休息時間，但其產生的高利潤為陷入困境的聯賽提供了採用的強烈理由。