Venmo Updates App Design and Improves Privacy Settings

Introduction

Venmo is gradually redesigning its mobile app to improve social features, make navigation easier, and protect user data.

Main Body

This update is the biggest change to the platform since 2021. At the same time, PayPal is reorganizing Venmo into its own separate business unit. Market experts believe this move might make it easier for PayPal to sell Venmo in the future, especially since companies like Stripe have shown interest. The technical changes focus on making the transaction feed feel more like a social network. Senior VP Alexis Sowa emphasized that adding personalized cashback offers and merchant recommendations helps the app meet the expectations of Gen Z users. Furthermore, Venmo has added specific tabs for 'Send,' 'Money,' and 'Rewards.' These tabs organize different features, such as cryptocurrency tools and group expense splitting for up to 30 people, making them easier for users to find. Along with these visual changes, Venmo is making important updates to privacy. New users will now have their visibility set to 'friends' by default, rather than being public. This change is designed to prevent strangers from identifying high-profile accounts. Additionally, users can now choose their privacy settings for each transaction, which helps increase trust and gives users more control over their financial information.

Conclusion

Venmo is changing from a simple payment tool into a complete social financial system, possibly in preparation for a change in ownership.

Learning

⚡ The 'B2 Leap': Moving from Simple to Complex Connections

An A2 student says: "Venmo is changing the app. It is better now. People like it."

A B2 student says: "Venmo is redesigning the app to improve features, which helps it meet user expectations."

The Secret: The 'Linking' Mindset To move toward B2, you must stop writing short, choppy sentences. You need to glue your ideas together using Purpose and Relative Clauses.

1. The 'Why' Glue (Purpose)

Look at this phrase from the text: "...redesigning its mobile app to improve social features."

Instead of saying: "They are changing the app. They want to improve features." (A2 level) Use [Action] + to + [Verb].

  • Example: "PayPal is reorganizing Venmo to make it easier to sell."

2. The 'Extra Info' Glue (Relative Clauses)

B2 speakers use words like which and who to add detail without starting a new sentence.

  • Text Analysis: "...group expense splitting... making them easier for users to find."
  • B2 Strategy: You can turn this into a relative clause: "Venmo added new tabs, which makes the app easier to navigate."

🚀 Upgrade Your Vocabulary

Swap these 'A2 words' for the 'B2 versions' found in the article to sound more professional:

A2 Word (Simple)B2 Word (Advanced)Context from Text
ChangeRedesign / Reorganize"Redesigning its mobile app"
GiveProvide / Emphasize"Emphasized that adding..."
StopPrevent"Prevent strangers from identifying"
BasicHigh-profile"Identifying high-profile accounts"

Pro Tip: Notice how the author uses "Furthermore" and "Additionally". These are 'signposts.' They tell the reader: 'I am adding more information now.' Start using these at the beginning of your paragraphs to immediately sound more fluent.

Vocabulary Learning

redesigning (v.)
to change the design of something to make it better
Example:The company is redesigning its mobile app to improve user experience.
platform (n.)
a type of software or service that supports other applications
Example:Venmo is a popular payment platform used by millions.
reorganizing (v.)
to arrange something again in a new order
Example:PayPal is reorganizing Venmo into a separate business unit.
business unit (n.)
a separate part of a company that operates independently
Example:The new business unit will focus on social payments.
transaction (n.)
an act of buying or selling something
Example:Each transaction is recorded in the app’s ledger.
personalized (adj.)
made or adapted for a particular person
Example:The app offers personalized cashback offers to its users.
cashback (n.)
money returned to a customer after a purchase
Example:Customers can earn cashback when they pay with Venmo.
merchant (n.)
a person or company that sells goods or services
Example:Merchants can receive payments directly through the app.
recommendations (n.)
suggestions or advice about what to do or buy
Example:The app shows recommendations for products based on your history.
cryptocurrency (n.)
a digital form of money that uses encryption for security
Example:Venmo now includes tools for managing cryptocurrency.
expense splitting (n.)
sharing the cost of something among several people
Example:Users can split expenses with up to 30 friends in one transaction.
visibility (n.)
the state of being seen or known
Example:New users have their visibility set to 'friends' by default.
strangers (n.)
people who are unknown or unfamiliar
Example:The new privacy settings help prevent strangers from seeing your account.
identifying (v.)
to recognize or name someone or something
Example:The feature prevents strangers from identifying high-profile accounts.
high-profile (adj.)
well known or famous
Example:High-profile users often have stricter privacy settings.