How Digital Content Creators are Changing the Movie Industry
數位內容創作者如何改變電影產業
Introduction
Two horror movies, directed by former YouTube creators Kane Parsons and Curry Barker, have achieved great commercial success and are challenging the traditional way studios produce films.
由前 YouTube 創作者 Kane Parsons 與 Curry Barker 執導的兩部恐怖片,在商業上取得了巨大成功,並正挑戰製片廠傳統的電影製作方式。
Main Body
The financial success of 'Backrooms' and 'Obsession' shows a clear change in industry trends. 'Backrooms,' directed by 20-year-old Parsons, earned about $118 million worldwide on a $10 million budget, making it one of A24's fastest-growing releases. Similarly, 'Obsession,' directed by 26-year-old Barker, made approximately $150 million from a very small budget of $750,000. These results show a high return on investment, which is very different from high-budget franchise movies like 'Star Wars: The Mandalorian and Grogu,' which have seen a drop in ticket sales despite spending much more money on production.
《Backrooms》與《Obsession》的財務成功顯示了產業趨勢的明顯改變。由 20 歲的 Parsons 執導的《Backrooms》,以 1,000 萬美元的預算在全球賺得約 1.18 億美元,成為 A24 成長最快的作品之一。同樣地,由 26 歲的 Barker 執導的《Obsession》,以 75 萬美元的極小預算,賺得約 1.5 億美元。這些結果顯示了極高的投資報酬率,與《星戰:曼達洛人與格魯古》等高預算系列電影截然不同,後者儘管投入更多製作經費,票房卻有所下滑。
This trend is happening because there is now a different way for talent to enter the industry. Instead of going to film school or starting as assistants, these directors used YouTube to build large audiences and improve their technical skills. Data shows that the directors' digital backgrounds attracted younger viewers; for example, 86% of the 'Backrooms' audience was under 35. Analysts emphasize that this is similar to the 'New Hollywood' era of the 1960s, when expensive studio failures allowed original, low-budget films by young directors to become popular.
這種趨勢之所以發生,是因為人才進入該產業的方式已有所不同。這些導演並非就讀電影學院或從助理做起,而是利用 YouTube 建立龐大的觀眾群並提升其技術能力。數據顯示,導演的數位背景吸引了年輕觀眾;例如,《Backrooms》有 86% 的觀眾在 35 歲以下。分析師強調,這與 1960 年代的「新好萊塢」時代相似,當時昂貴的製片廠電影失敗,使得年輕導演拍攝的原創低預算電影得以流行。
Although not every digital creator succeeds in cinema, these projects show that having a 'built-in' fan base is a powerful strategy. The horror genre is especially useful for this transition because it is cheap to produce. Consequently, movie studios are becoming more interested in finding talent on social media, as long as the creators can prove they have strong storytelling skills and not just a high number of followers.
雖然並非每位數位創作者都能在電影院取得成功,但這些計畫證明了擁有「內建」粉絲群是一個強大的策略。恐怖片類型對於這種轉型特別有用,因為製作成本低。因此,只要創作者能證明自己具備強大的敘事能力而非僅僅擁有高追隨人數,電影公司會對在社交媒體上尋找人才展現出更大的興趣。
Conclusion
The success of Parsons and Barker shows that younger audiences now prefer authentic, low-budget movies over expensive, traditional franchises.
Parsons 與 Barker 的成功證明了,現在的年輕觀眾比起昂貴的傳統系列電影,更偏好真實感、低預算的電影。
Vocabulary Learning
⚡ The 'B2 Power-Up': Replacing Basic Words with Precision
At the A2 level, you likely use words like 'big', 'small', or 'different' for everything. To reach B2, you need to use Specific Modifiers. Look at how this text describes money and changes:
🛠️ From Generic to Professional
| A2 Way (Basic) | B2 Way (from the text) | Why it's better |
|---|---|---|
| A big change | A clear change | It sounds more certain and observable. |
| A small budget | A very small budget / low-budget | 'Low-budget' is a professional adjective used in industry. |
| Different results | A high return on investment | Instead of saying it's 'different,' you explain how it is different (it made a lot of money). |
| A lot of people | A large audience / built-in fan base | This specifies who the people are and their relationship to the creator. |
🧠 The Logic of "Consequently"
Notice this sentence: "The horror genre is especially useful... Consequently, movie studios are becoming more interested..."
In A2, we use 'So' (e.g., "It was cheap, so they liked it"). At B2, we use Connectors of Result.
Try this mental switch:
So Consequently / Therefore / As a result
Using these words tells the listener: "I am not just speaking; I am analyzing a situation."
💡 Pro-Tip: The 'As long as' Condition
"...as long as the creators can prove they have strong storytelling skills."
Instead of using 'If' for every condition, use "As long as". It creates a specific requirement. It means: "This is true, but only if this one thing happens."