Real Madrid and Emirates Airline Extend Long-Term Sponsorship Deal Until 2031
皇家馬德里與阿聯酋航空延長長期贊助協議至 2031 年
Introduction
Real Madrid has reached an agreement to extend its main sponsorship partnership with Emirates Airline until the summer of 2031.
皇家馬德里已達成協議，將與阿聯酋航空的主贊助合作夥伴關係延長至 2031 年夏天。
Main Body
This new contract ensures that Emirates will remain the official main sponsor and airline for both the men's and women's teams. As a result, the company's branding will continue to appear on match kits, training gear, and coaching clothes. The partnership first began in 2011, and Emirates became the primary sponsor in 2013. Consequently, this renewal creates the longest-running shirt sponsorship in the history of LaLiga.
這份新合約確保了阿聯酋航空將繼續擔任男隊與女隊的官方主贊助商及航空公司。因此，該公司的品牌將繼續出現在比賽球衣、訓練裝備及教練服上。此合作夥伴關係始於 2011 年，而阿聯酋航空於 2013 年成為主贊助商。因此，此次續約創造了西甲歷史上最長的球衣贊助紀錄。
Different news reports provide varying estimates regarding the financial value of the deal. For instance, Marca claims the annual value is around €74 million, whereas Diario AS suggests it is between €70 million and €80 million per season. Furthermore, when combined with income from Adidas and other sleeve sponsors, the club's total annual revenue from these sources is expected to reach approximately €100 million.
不同的新聞報導對該交易的財務價值有不同的估計。例如，《馬卡報》聲稱年度價值約為 7,400 萬歐元，而《阿斯報》則認為每季在 7,000 萬至 8,000 萬歐元之間。此外，若加上來自 Adidas 及其他袖口贊助商的收入，球會每年來自這些渠道的總收入預計將達到約 1 億歐元。
Both organizations emphasized the importance of this strategic relationship. Boutros Boutros from Emirates stated that the partnership helps engage the community and inspire future athletes. Similarly, President Florentino Pérez asserted that the deal reflects a special relationship built during a period of great success. Alongside these financial updates, the club has also focused on marketing activities, such as selling limited-edition clothing and hosting the Pope at the Santiago Bernabéu stadium.
兩方組織均強調了此戰略關係的重要性。阿聯酋航空的 Boutros Boutros 表示，此合作有助於參與社區並激勵未來的運動員。同樣地，主席 Florentino Pérez 肯定該協議反映了在極大成功時期建立的特殊關係。除了這些財務更新，球會也專注於營銷活動，例如銷售限量版服裝以及在聖地牙哥伯納ᱵﾞ球場接待教宗。
Conclusion
The partnership between Real Madrid and Emirates is now guaranteed for nearly twenty years, providing the club with significant financial security until 2031.
皇家馬德里與阿聯酋航空的合作現已保證近二十年，為球會提供至 2031 年的顯著財務保障。
Vocabulary Learning
⚡ The 'Logic Bridge': Moving from Simple to Sophisticated
At the A2 level, students usually connect ideas with simple words like and, but, or because. To reach B2, you need Transition Signals—words that act like road signs, telling the reader exactly how two ideas relate.
🧭 The Connectors Found in This Text
Look at how the article moves from one fact to another. Instead of just listing information, it uses these 'Bridge Words':
As a result(Shows the consequence).- A2 style: The deal is long, so the logo stays on the shirts.
- B2 style: The deal is long; as a result, the logo remains on the shirts.
Consequently(A more formal version of 'so').Whereas(The ultimate tool for comparing two different things in one sentence).- Example: Marca says €74m, whereas AS says €70-80m.
Furthermore(Adding a 'bonus' piece of information to strengthen your point).
🛠️ How to Apply This
Stop thinking in short, choppy sentences. Try the 'Merge Method':
- The A2 Thought: "The club makes money from Emirates. They also make money from Adidas."
- The B2 Bridge: "The club makes money from Emirates; furthermore, they generate significant revenue from Adidas."
💡 Pro Tip: The 'Similarly' Shift
When you want to show that two people agree, don't just say "He said X and he also said Y." Use Similarly. It signals to the listener that the next point supports the previous one, making your speech sound professional and fluid.