The State of New York has passed a new law that requires companies to clearly label any people created by artificial intelligence in commercial advertisements.

紐約州通過了一項新法案，要求公司在商業廣告中必須清楚標記任何由人工智慧創造的人物。

The law was signed by Governor Kathy Hochul in December and started on Tuesday. It states that any 'synthetic performer'—which means digital media that looks like a human—must be clearly identified in all types of advertising. Companies that do not follow these rules will face fines, starting at $1,000 for the first offense and increasing to $5,000 for later violations. However, there are some exceptions; the law does not apply to audio-only content, translation services, or promotional materials for movies, TV shows, and video games.

該法於 12 月由州長 Kathy Hochul 簽署，並於週二起生效。法案規定任何「合成演藝人員」——即看起來像人類的數位媒體——在所有類型的廣告中必須清楚標示身份。不遵守這些規則的公司將面臨罰款，首次違規為 1,000 美元起，後續違規則增加至 5,000 美元。然而，有部分例外情況；該法不適用於純音訊內容、翻譯服務，或電影、電視節目及電子遊戲的宣傳材料。

Different organizations have different views on this law. For example, the actors' union SAG-AFTRA supported the measure because it protects human workers. On the other hand, the American Association of Advertising Agencies (4As) argued that the regulation is confusing and could slow down technological progress. Meanwhile, the New York State Broadcasters Association was glad about the exceptions but remained worried about how 'synthetic performers' are defined.

不同組織對此法律看法不一。例如，演員工會 SAG-AFTRA 支持這項措施，因為它能保護人類勞工。另一方面，美國廣告公司協會 (4As) 則主張該監管規定令人困惑，且可能減緩技術進步。同時，紐約州廣播協會對例外條款表示認同，但對「合成演藝人員」的定義仍存有疑慮。

This law is part of a larger trend across the U.S. where states are trying to reduce the risks of AI, such as job losses and privacy issues. Nevertheless, there is a conflict with a federal executive order from President Donald Trump. This order asks states to avoid regulating AI because he believes that having different rules in different states would make the U.S. less competitive compared to China. Critics of this federal approach argue that it allows companies to operate without enough supervision.

這項法律是美國整體趨勢的一部分，各州正試圖降低 AI 帶來的風險，例如失業和隱私問題。儘管如此，這與總統川普的一項聯邦行政命令存在衝突。該命令要求各州避免監管 AI，因為他認為各州規則不一將使美國在與中國的競爭中處於劣勢。而批評這種聯邦做法的人則認為，這會導致公司在缺乏足夠監督的情況下運作。

New York has created a legal system to ensure transparency regarding AI in advertising, even though there is opposition from the federal government and some industry groups.

儘管聯邦政府和部分行業團體表示反對，但紐約州已建立起一套法律體系，以確保廣告中 AI 的透明度。