FIFA Branding Rules and Stadium Name Changes for the 2026 World Cup
2026年世界盃 FIFA 品牌規則與場館名稱變更
Introduction
The 2026 FIFA World Cup requires host stadiums in North America to change their names and remove all advertising from companies that are not official FIFA partners.
2026年 FIFA 世界盃要求北美主辦場館更改名稱，並移除所有非 FIFA 官方合作夥伴公司的廣告。
Main Body
FIFA has demanded strict control over advertising, which means all non-FIFA sponsors must be temporarily hidden. For example, Gillette Stadium in Massachusetts will be renamed 'Boston Stadium.' Although the stadium is not actually located in Boston, it will host seven matches, starting with Haiti versus Scotland on June 13 and ending with a quarterfinal on July 9. To meet these rules, the stadium's lighthouse will be covered and all New England Patriots and Revolution signs will be removed.
FIFA 要求對廣告進行嚴格控制，這意味著所有非 FIFA 贊助商的廣告必須暫時隱藏。例如，麻薩諸塞州的 Gillette Stadium 將更名為「波士頓體育場」。雖然該體育場實際上並不在波士頓，但它將舉辦七場比賽，從 6 月 13 日海地對蘇格蘭開始，直到 7 月 9 日的一場八強賽。為了符合這些規則，體育場的燈塔將被遮蓋，所有新英格蘭愛國者和 Revolution 的標誌都將被移除。
These rules apply to every detail, including food and drinks. In San Francisco, some staff have used tape to cover brands like Heinz to avoid unauthorized advertising. While most stadiums, such as Estadio Azteca and MetLife Stadium, have followed these rules, there are two exceptions. BC Place in Vancouver keeps its name because it is owned by the public and has no corporate naming deal. Additionally, while Mercedes-Benz Stadium is called 'Atlanta Stadium,' its original logo stays because removing it would damage the roof's structure.
這些規則適用於每個細節，包括食物和飲料。在舊金山，部分員工使用膠帶遮蓋如 Heinz 等品牌，以避免未經授權的廣告。雖然大多數體育場（如 Estadio Azteca 和 MetLife Stadium）都遵守了這些規則，但有兩個例外。溫哥華的 BC Place 因為由公眾所有且沒有企業命名協議，因此保留原名。此外，雖然 Mercedes-Benz Stadium 被稱為「亞特蘭大體育場」，但其原始標誌將予以保留，因為移除它會損壞屋頂結構。
Regarding the US Men's National Team (USMNT), it is unlikely they will play at the Boston venue. For this to happen, the team would need to finish third in Group D and then be matched with the winner of Group E or Group I for the Round of 32.
關於美國男子國家隊 (USMNT)，他們不太可能在波士頓場館比賽。若要發生這種情況，該隊需要以 D 組第三名完賽，隨後在 32 強賽中對陣 E 組或 I 組的冠軍。
Conclusion
Host venues are currently working hard on rebranding and logistics to make sure they follow all of FIFA's commercial rules.
主辦場館目前正努力進行品牌重塑與物流安排，以確保遵守 FIFA 的所有商業規則。
Vocabulary Learning
⚡ The 'Logic Jump': From Simple to Sophisticated
An A2 student says: "The stadium is not in Boston, but it has a new name." A B2 student says: "Although the stadium is not actually located in Boston, it will host seven matches."
The Magic Word: ALTHOUGH To reach B2, you must stop using only 'but' and 'and.' You need Contrast Connectors.
Although allows you to put two opposing ideas into one sentence. It tells the reader: "I know this fact is surprising, but the main point is coming next."
Breaking it down from the text:
"Although the stadium is not actually located in Boston... it will host seven matches."
- Fact A (The Surprise): The stadium isn't in Boston.
- Fact B (The Reality): It's called "Boston Stadium" and hosts games.
Pro-Tip for the Transition:
Instead of starting a new sentence with "But," try starting with Although. It instantly makes your English sound more professional and fluid.
🛠️ Vocabulary Evolution: 'Action' vs. 'Process'
Look at these two words from the article. Moving from A2 to B2 means moving from basic actions to systemic processes.
-
Covered Rebranding
- A2 level: "They covered the signs." (A simple action)
- B2 level: "They are rebranding the venue." (A professional process of changing a corporate image)
-
Rules Logistics
- A2 level: "They must follow the rules." (Basic obedience)
- B2 level: "They are working on logistics." (The complex organization of a big event)
Quick Upgrade Guide:
| A2 Word | B2 Alternative | When to use it |
|---|---|---|
| Change | Modify / Rebrand | When talking about business or design |
| Hard work | Logistics | When talking about planning a big event |
| Not allowed | Unauthorized | When talking about official laws or rules |