Analysis of Global and Singaporean Media Consumption and Trust Trends for 2026
2026年全球與新加坡媒體消費及信任趨勢分析
Introduction
The Reuters Institute for the Study of Journalism has published its 15th annual Digital News Report. The report highlights a clear difference between the global decline in media trust and the continued strength of established news organizations in Singapore.
路透新聞研究所以發表了第 15 份年度《數位新聞報告》。該報告強調，全球媒體信任度下降與新加坡既有新聞機構持續強勢之間存在明顯差異。
Main Body
Across the world, public confidence in the media is falling, with overall trust in news reaching a record low of 37%. This trend is especially strong in the United Kingdom and the United States, where trust levels are only 30% and 25%. The Institute emphasized that this decline is caused by audience frustration with how news outlets cover long-term social and political issues, such as inflation and international wars. Furthermore, while more people are moving toward online videos and third-party platforms, trust in news from social media remains very low at 22%.
在全球範圍內，公眾對媒體的信心正在下降，對新聞的整體信任度達到 37% 的歷史新低。這種趨勢在英國和美國尤為顯著，信任度僅為 30% 和 25%。該研究所以強調，這種下降是由於觀眾對於新聞媒體如何報導長期社會與政治議題（例如通貨膨脹與國際戰爭）感到挫折。此外，儘管更多人轉向線上影片和第三方平台，但對社交媒體新聞的信任度依然很低，僅為 22%。
In contrast, the media environment in Singapore remains very stable. Trust in news in the city-state is steady at 46%, which is much higher than the global average. Mediacorp continues to lead the market, and its subsidiary, CNA, is the most trusted brand with a 78% trust rating and a 47% weekly reach. In fact, Mediacorp brands hold four of the top five most trusted positions, including Channel 5, Channel 8, and its radio services, while The Straits Times is the second most trusted entity.
相比之下，新加坡的媒體環境保持非常穩定。該城市國家對新聞的信任度穩定在 46%，遠高於全球平均水平。Mediacorp 繼續領跑市場，其子公司 CNA 是最受信任的品牌，信任評分達 78%，每週觸及率為 47%。事實上，Mediacorp 品牌佔據了最受信任前五名中的四個位置，包括 Channel 5、Channel 8 及其廣播服務，而《海峽時報》則是第二受信任的實體。
Technology is also changing how people get news, although reliability is still an issue. For example, 16% of people under 35 now use AI chatbots to find news, yet global trust in AI-generated answers is only 20%. Additionally, there is a financial challenge for the industry, as only 17% of Singaporeans said they are willing to pay for news content.
科技也在改變人們獲取新聞的方式，儘管可靠性仍是一個問題。例如，目前有 16% 的 35 歲以下人士使用 AI 聊天機器人尋找新聞，但全球對 AI 生成答案的信任度僅為 20%。此外，產業面臨財務挑戰，因為僅有 17% 的新加坡人表示願意為新聞內容付費。
Conclusion
The current data shows a global trend of distrust and disengagement from the media, whereas Singaporeans still prefer established and traditional news brands.
目前的數據顯示，全球呈現出對媒體不信任與疏離的趨勢，而新加坡人則依然偏好既有且傳統的新聞品牌。
Vocabulary Learning
🚀 The 'Contrast Pivot': Moving Beyond 'But'
At the A2 level, you probably use 'but' to show a difference. To reach B2, you need to use Contrast Connectors that signal a shift in perspective to the reader. This is the secret to academic and professional writing.
🔍 The Discovery
Look at how the article shifts from the global disaster (low trust) to the Singaporean success (high trust):
*"Across the world, public confidence... is falling... In contrast, the media environment in Singapore remains very stable."
Why this is a B2 move: Instead of saying "Global trust is low, but Singapore is high," the author uses "In contrast". This creates a formal bridge between two different paragraphs, making the text feel organized and sophisticated.
🛠️ The Upgrade Path
Stop using 'But' at the start of sentences. Try these instead:
| A2 Level (Simple) | B2 Level (Advanced) | How to use it |
|---|---|---|
| But... | In contrast, | Use it to compare two different groups or places. |
| But... | Whereas | Use it to link two opposite ideas in one sentence. |
| But... | However, | Use it to show an unexpected result or a contradiction. |
📝 Spotting the 'Whereas' Logic
Check the conclusion of the article: *"...global trend of distrust... whereas Singaporeans still prefer established brands."
Pro Tip: Whereas acts like a balance scale. It puts two facts on opposite sides of the same sentence to highlight a gap.
Example for you:
- A2: I like tea, but she likes coffee.
- B2: I prefer tea, whereas she prefers coffee.
⚡ Quick Vocabulary Boost: 'The B2 Adjectives'
To describe these trends, stop using 'good' or 'bad'. Use these words from the text:
- Stable (Not changing instead of 'steady/good')
- Established (Known for a long time instead of 'old/famous')
- Disengagement (Stopping interest instead of 'not liking')
Coach's Note: To sound like a B2 speaker, don't just change your words; change how you connect your ideas. Use "In contrast" and "Whereas" to guide your listener through your logic.