A recent academic study shows that although most TikTok videos about sunscreen encourage people to use it, the videos containing false information actually receive much more attention from users.

最近的一項學術研究顯示，雖然大多數關於防曬的 TikTok 影片都鼓勵人們使用，但含有錯誤資訊的影片實際上更受用戶關注。

Researchers from the University of Alberta analyzed 971 popular TikTok videos. They found a surprising gap between the amount of content and how many people watched it. While 86.8% of the videos supported using sunscreen, only about 6% contained misinformation; however, these few videos reached the most people. Common myths included claims that sunscreen causes cancer, leads to vitamin D deficiency, or contains harmful hormones. In contrast, the researchers emphasized that there is no scientific evidence showing that FDA-approved chemical filters are dangerous to human health.

亞伯塔大學的研究人員分析了 971 部熱門 TikTok 影片。他們發現內容數量與觀看人數之間存在令人驚訝的差距。雖然 86.8% 的影片支持使用防曬，但僅約 6% 包含錯誤資訊；然而，正是這些少數影片接觸到了最多的人。常見的迷思包括聲稱防曬會導致癌症、導致維生素 D 缺乏或含有有害荷爾蒙。相反地，研究人員強調，沒有科學證據顯示 FDA 批准的化學濾光劑對人類健康有害。

This problem is made worse by the 'clean beauty' trend and a general lack of trust in health institutions. Consequently, dermatologists are seeing more patients who want to discuss these online myths. Furthermore, the American Academy of Dermatology found that 36% of Generation Z users rely on influencers as their main source of skin care information. This is a problem because most pro-sunscreen videos focus on beauty benefits, such as preventing wrinkles, while only 6% of the videos mentioned the most important goal: preventing skin cancer.

這個問題因「純淨美容」趨勢以及對健康機構普遍缺乏信任而變得更嚴重。因此，皮膚科醫生看到更多患者想要討論這些網路迷思。此外，美國皮膚科醫學會發現 36% 的 Z 世代用戶將網紅視為皮膚護理資訊的主要來源。這是一個問題，因為大多數支持防曬的影片集中在美容益處，例如預防皺紋，而僅有 6% 的影片提到最重要的目標：預防皮膚癌。

To fix this, experts suggest that medical professionals need to change how they communicate on social media. They believe that health messages are currently too formal or academic. Instead, they propose using simpler examples, shorter videos, and a focus on all skin tones to make accurate information more appealing. Additionally, the recent FDA approval of a new filter called bemotrizinol is expected to provide more safe options for users in the United States.

為了修正這一點，專家建議醫療專業人員需要改變他們在社交媒體上的溝通方式。他們認為目前的健康訊息過於正式或學術。相反地，他們建議使用更簡單的例子、更短的影片，並關注所有膚色，讓準確的資訊更具吸引力。此外，FDA 最近批准了一種名為 bemotrizinol 的新濾光劑，預計將為美國用戶提供更多安全選擇。

There is currently a conflict between scientific facts and popular online myths, which is contributing to an increase in skin cancer cases among young people.

目前科學事實與熱門網路迷思之間存在衝突，這導致年輕人的皮膚癌病例增加。