Walmart Offers Membership Discounts to Compete with Amazon Prime Day 2026
Walmart 提供會員折扣以競爭 2026 年 Amazon Prime Day
Introduction
Walmart has reduced the annual price of its Walmart+ subscription by 50% to match the upcoming Amazon Prime Day and its own special sales event.
Walmart 將其 Walmart+ 訂閱的年費降低了 50%，以對接即將到來的 Amazon Prime Day 及其自身的特別促銷活動。
Main Body
The company has lowered the annual Walmart+ membership fee from $98 to $49. This price change is strategically timed to happen before the 'Walmart Deals' event, which runs from June 22 to June 28. Consequently, this move is designed to compete with Amazon's Prime Day 2026 and attract shoppers during a busy shopping period.
該公司將 Walmart+ 的年費從 98 美元降低至 49 美元。此次價格調整經過策略性安排，定於 6 月 22 日至 6 月 28 日舉行的「Walmart Deals」活動之前推出。因此，此舉旨在與 Amazon 的 2026 年 Prime Day 競爭，並在繁忙的購物期間吸引消費者。
Membership benefits include several practical advantages. For example, members get free shipping with no minimum order, free delivery from local stores, and home pickups for returns. Furthermore, the subscription includes extra services such as fuel discounts at over 13,000 locations, online vet visits via Pawp, and food rewards from Burger King. Members can also choose between ad-supported versions of Paramount Plus or Peacock, and they can switch between these services every 90 days.
會員權益包括多項實用優勢。例如，會員可享有無最低消費限制的免運費、本地門店免費配送以及居家退貨取貨服務。此外，該訂閱還包括額外服務，如在超過 13,000 個地點享有加油折扣、透過 Pawp 進行線上獸醫看診，以及 Burger King 的食物獎勵。會員還可以在 Paramount Plus 或 Peacock 的含廣告版本中擇一，且每 90 天可以切換一次服務。
However, this special rate is only available to new members, those whose memberships have expired, or people currently on a trial. Those using Walmart+ Assist or specific premium plans are not eligible. It is important to note that once the promotional year ends, the subscription will automatically renew at the standard price of $98.
然而，此特惠價格僅適用於新會員、會員資格已過期者或目前處於試用期的人員。使用 Walmart+ Assist 或特定高級方案者不符合資格。值得注意的是，一旦優惠年度結束，訂閱將自動以 98 美元的標準價格續約。
Conclusion
Walmart has cut its membership fees to $49 to attract more customers before the competitive retail events in mid-June.
Walmart 將會員費降低至 49 美元，旨在 6 月中旬競爭激烈的零售活動前吸引更多客戶。
Vocabulary Learning
The 'Bridge' to B2: Moving from Simple to Complex Connections
At the A2 level, you likely use and, but, and because to connect your ideas. To reach B2, you need Logical Connectors—words that tell the reader why something is happening or how one idea leads to another.
🔍 Spotting the Shift in the Text
Look at how this article moves beyond basic English:
- "Consequently..." Instead of saying "So," the author uses this to show a direct result. (Action: Price cut Result: Attracting shoppers).
- "Furthermore..." Instead of saying "Also," this adds a new layer of professional information.
- "However..." This is the B2 way to signal a contrast or a 'warning' (the catch) in a sentence.
🛠 Practical Application: The 'Swap' Method
To sound more fluent, stop using 'basic' words and swap them for these 'bridge' words found in the text:
| A2 Word (Basic) | B2 Bridge Word (Professional) | Context from Article |
|---|---|---|
| So | Consequently | ...consequently, this move is designed to compete... |
| Also | Furthermore | ...Furthermore, the subscription includes... |
| But | However | ...However, this special rate is only available to... |
💡 Pro-Tip for Fluency B2 students don't just add words; they change the flow. Notice that Consequently and Furthermore are followed by a comma. This creates a natural pause that makes your speaking and writing sound more sophisticated and controlled.