An investigation by the Wall Street Journal has revealed that Polymarket used paid creators to spread fake videos showing false financial profits on its prediction platform.

《華爾街日報》的一項調查揭露，Polymarket 透過支付費用給創作者，在其預測平台上傳播顯示虛假財務獲利的假影片。

The company's marketing strategy involved using a contractor to promote content created by paid influencers. After analyzing 1,100 videos, researchers found that the creators used fake websites—such as 'poiymarket.com'—to imitate the real user experience. These fake sites allowed them to show trades that never happened. For example, 118 clips showed winnings of nearly $900,000, whereas the actual market results for those trades would have caused a loss of $166,000.

該公司的行銷策略涉及使用承包商來推廣由付費影響者創作的內容。研究人員在分析 1,100 部影片後發現，創作者使用了假網站（例如 "poiymarket.com"）來模仿真實的使用者體驗。這些假網站讓他們能夠顯示從未發生過的交易。例如，118 段片段顯示獲利近 90 萬美元，而這些交易的實際市場結果本應造成 16.6 萬美元的損失。

Furthermore, the investigation emphasized that creators were first told not to tell their audience that they were being paid. They only started adding 'partnership' labels to their social media profiles after journalists began asking questions. One former partner compared this method to how products are made to look better in traditional commercials. In response, Polymarket has shut down the fake websites and stated that it will review its marketing materials to ensure better transparency.

此外，調查強調創作者最初被告知不得告知觀眾他們已獲取報酬。直到記者開始詢問後，他們才開始在社交媒體個人資料中加入「合作夥伴」標記。一位前合作夥伴將此方法比作傳統廣告中將產品美化的方式。作為回應，Polymarket 已關閉這些假網站，並表示將審視其行銷素材以確保更高的透明度。

Polymarket is now reviewing its marketing rules after the discovery of a planned campaign involving fake trades and hidden payments to influencers.

在發現一個涉及虛假交易與向影響者隱藏付款的計劃後，Polymarket 目前正在審視其行銷規則。