The international launch of the limited-edition 'Royal Pop' watch collection has resulted in widespread public disorder and the subsequent closure of multiple retail outlets across Europe and North America.

限量版「Royal Pop」系列腕錶在全球發佈後，導致大規模的公共秩序混亂，隨後歐洲與北美多個零售據點被迫關閉。

The disturbances were precipitated by the release of a collaborative product between Swatch and Audemars Piguet, characterized by the firm as a disruptive synthesis of the Royal Oak design and the 1980s Pop brand. This product, retailing between approximately £335 and $420, generated significant demand, leading to the formation of multi-day queues in cities such as New York and Paris. The disparity between the retail price and the secondary market value—with reported resales ranging from $2,400 to £16,000—incentivized speculative acquisition, contributing to the volatility of the crowds.

此次動盪是由 Swatch 與 Audemars Piguet 的合作產品所引起，該公司將其描述為 Royal Oak 設計與 1980 年代 Pop 品牌的顛覆性結合。該產品零售價約在 335 英鎊至 420 美元之間，產生了巨大的需求，導致紐約與巴黎等城市出現數日長的排隊人龍。零售價與二手市場價值之間的巨大差距——據報導轉售價介於 2,400 美元至 16,000 英鎊之間——刺激了投機性購買，加劇了群眾的不穩定性。

Institutional responses varied by jurisdiction, though generally focused on containment. In the Paris region, law enforcement deployed tear gas to manage a crowd of approximately 300 individuals, resulting in the destruction of security gates and shutters; police sources attributed this escalation to an underestimation of required security personnel. Similar volatility was documented in Milan, where physical altercations commenced at opening, and in the United Kingdom, where stores in London, Manchester, Liverpool, and six other cities were shuttered citing safety considerations. In the Netherlands, police intervention at a shopping center near The Hague led to the total cancellation of the event at that location, with stores in Amsterdam and Utrecht also remaining closed.

各司法管轄區的機構回應不一，但普遍集中於控制局面。在巴黎地區，執法部門部署催淚瓦斯以管理約 300 人的群眾，導致保安閘門與捲門被毀損；警方消息將此次升級歸因於對所需保安人員的低估。米蘭也記錄到類似的混亂，店家開門時即爆發肢體衝突；在英國，倫敦、曼徹斯特、利物浦及另外六個城市的門市均以安全考量為由關閉。在荷蘭，警方在海牙附近的一家購物中心介入，導致該地點的活動全面取消，阿姆斯特丹與烏特累支的門市亦維持關閉。

Administrative criticism has focused on the inefficiency of the distribution model. Observers suggested that the utilization of an online sales platform would have mitigated the diversion of police resources. In response, Swatch issued a formal request via social media for consumers to cease congregating in large numbers, asserting that the inventory would remain available for several months. The company has otherwise declined to provide further commentary on the incidents.

行政批評集中於分銷模式的低效。觀察人士認為，利用線上銷售平台本可減輕警察資源的分流。對此，Swatch 透過社交媒體發出正式請求，要求消費者停止大規模聚集，並聲稱庫存將在未來數月內持續供應。除此之外，該公司拒絕就此事件提供進一步評論。

Retail operations remain suspended in several major cities as the company attempts to manage consumer demand and ensure public safety.

由於公司試圖管理消費者需求並確保公共安全，數個主要城市的零售業務仍維持暫停狀態。