The Australian-based fast-food entity Guzman y Gomez (GYG) has announced the immediate cessation of its operations within the United States, specifically closing its eight Chicago-based outlets.

總部位於澳洲的快餐企業 Guzman y Gomez (GYG) 宣布立即停止在美國的營運，特別是關閉位於芝加哥的八家門市。

The decision to terminate US operations follows a period of sustained financial underperformance and a failure to achieve projected sales momentum. Co-CEO Steven Marks indicated that the capital expenditure and temporal requirements necessary to achieve viability in the American market exceeded initial corporate forecasts. This strategic retreat is estimated to incur one-off costs of approximately $US40 million, with $15 million allocated for lease obligations and employee entitlements.

決定終止美國營運是因為一段時間以來財務表現持續低迷，且未能達到預期的銷售增長。共同執行長 Steven Marks 指出，在美國市場實現生存能力所需的資本支出與時間成本，已超過公司最初的預測。這次戰略撤退預計將產生約 4,000 萬美元的一次性成本，其中 1,500 萬美元用於支付租約義務與員工權益。

Historically, the expansion was predicated on a valuation model that drew parallels between GYG and the US-based competitor Chipotle. However, market analysts from RBC Capital Markets and Citi have noted a lack of sufficient product differentiation and structural challenges within the Chicago region. The saturation of the US Mexican-themed dining sector—characterized by the dominance of established entities—rendered the prospect of a break-even point improbable, with some forecasts suggesting such a milestone would not have been reached until 2037.

從歷史來看，這次擴張是基於一個將 GYG 與美國競爭對手 Chipotle 類比的估值模型。然而，來自 RBC Capital Markets 和 Citi 的市場分析師指出，產品缺乏足夠的差異化，且芝加哥地區存在結構性挑戰。美國墨西哥主題餐飲部門的飽和——以既有龍頭企業的主導地位為特徵——使得達到損益平衡點的前景變得不可能，部分預測甚至認為直到 2037 年才能達到此里程碑。

Despite the US exit, the organization maintains a growth trajectory in other jurisdictions. The company continues to expand its presence in Singapore and Japan, while prioritizing the Australian market, where it currently operates over 230 stores with a long-term objective of 1,000 locations. The announcement precipitated a positive reaction in the equity markets, with share prices increasing by over 15% on the day of the announcement, although the stock remains below its initial public offering price of $22.

儘管退出美國，該組織在其他司法管轄區仍維持增長軌跡。公司繼續擴展在新加坡和日本的佈局，同時優先考慮澳洲市場，目前在當地經營超過 230 家門市，長期目標為 1,000 家。此公告引發了股市的正面反應，股價在公告當日上漲超過 15%，儘管股價仍低於 22 美元的首次公開募股價。

Guzman y Gomez has abandoned its US expansion to refocus resources on its core Australian operations and other international markets.

Guzman y Gomez 已放棄美國擴張計劃，以將資源重新聚焦於澳洲核心營運及其他國際市場。