Implementation of Gastropod Competitions as a Tourism Recovery Strategy in Fenglin, Taiwan

將蝸牛競賽作為台灣奉林旅遊業復甦策略之實施

May 5, 2026, 16:58
AsiaCulture

Introduction

The municipality of Fenglin has integrated a philosophy of decelerated living into its civic identity to stimulate tourism following seismic activity in the region.

奉林鎮將「慢活」理念融入其城市認同，旨在該地區發生地震後刺激旅遊業發展。

Main Body

The strategic orientation of Fenglin toward a 'slow' lifestyle was formalized in 2014 upon its accession to the Cittaslow international network. This institutional alignment emphasizes quality of life and the procurement of local sustenance. Such a framework is particularly congruent with the town's demographic trajectory; the population has experienced a threefold contraction over several decades, and the municipality currently exhibits characteristics of a 'super-aged' society, with over 20% of residents aged 65 or older.

奉林追求「慢」生活的策略方向在 2014 年加入 Cittaslow 國際網絡後正式確立。此制度對接強調生活品質與在地食材的 procurement。此框架與該鎮的人口趨勢尤為契合；人口在數十年間縮減了三倍，該鎮目前呈現「超高齡」社會特徵，65 歲或以上居民佔 20% 以上。

Following a seismic event in April 2024, which resulted in 19 fatalities and over 1,100 injuries, the local tourism sector experienced a significant decline. Residents and organizers, including Cheng Jen-shou, initiated the hosting of snail races to mitigate this downturn. The third iteration of this event occurred during the May Day holiday, featuring six preliminary heats and a final. The competition utilized a 33-centimeter vinyl surface, with the champion, 'Brother Snail,' recording a time of 3 minutes and 3 seconds. Participants included both local residents and visitors from distant urban centers such as Kaohsiung.

在 2024 年 4 月發生導致 19 人死亡、1,100 多人受傷的地震後，當地旅遊業大幅衰退。包括鄭仁守在內的居民與組織者開始舉辦蝸牛賽，以緩解此下滑趨勢。第三屆活動於五一勞動節期間舉行，包含六場預賽與一場決賽。比賽採用 33 公分長的乙烯基表面，冠軍「蝸牛哥」記錄為 3 分 3 秒。參賽者包括當地居民以及來自高雄等遠方都市的遊客。

Complementary to these events, the municipal administration has implemented diversified tourism initiatives. These include the provision of guided e-bike excursions focused on architectural heritage, specifically Japanese colonial structures and historic tobacco barns, as well as the Hakka-minority museum. While these measures have successfully attracted transient visitors, including university students, qualitative feedback suggests that the town's decelerated pace is perceived primarily as a temporary respite rather than a viable long-term residential alternative.

除此類活動外，鎮政府亦實施了多元化的旅遊措施。其中包括提供以建築遺產為主的電動單車導覽遊，特別是日治時期建築、歷史煙草棚以及客家原住民博物館。雖然這些措施成功吸引了包括大學生在內的短期遊客，但質性回饋顯示，該鎮的慢節奏主要被視為暫時的喘息之機，而非可行的長期居住替代方案。

Conclusion

Fenglin continues to utilize its Cittaslow designation and niche events to recover tourism numbers in the aftermath of the 2024 earthquake.

奉林持續利用其 Cittaslow 認證與分眾活動，在 2024 年地震後恢復旅遊人數。

Vocabulary Learning

The Architecture of Nominalization and Lexical Precision

To migrate from B2 to C2, a student must move beyond describing actions and begin conceptualizing them. The provided text is a masterclass in Nominalization—the process of turning verbs or adjectives into nouns to create a dense, academic, and objective tone.

🔍 The 'Abstract Shift'

Observe how the text avoids simple narrative verbs in favor of complex noun phrases. This shifts the focus from who is doing what to the phenomenon itself.

  • B2 Approach: The town joined the Cittaslow network, so they started focusing on the quality of life.
  • C2 Execution: *"This institutional alignment emphasizes quality of life..."

Analysis: "Institutional alignment" replaces the verb "joined," transforming a simple action into a strategic state of being. This is the hallmark of high-level diplomatic and academic discourse.

⚡ Precision Engineering: Collocations of Scale

C2 mastery is defined by the ability to use 'heavy' adjectives that precisely calibrate the meaning of a noun. Note these specific pairings:

  1. "Threefold contraction" →\rightarrow Rather than saying "the population decreased a lot," the author uses a mathematical adjective (threefold) paired with a formal noun for shrinking (contraction). This provides an exact, clinical image.
  2. "Transient visitors" →\rightarrow "Transient" does more work than "temporary." It implies a state of passing through, suggesting a lack of rootedness, which perfectly contrasts with the "long-term residential alternative" mentioned later.
  3. "Strategic orientation" →\rightarrow This replaces "plan." Orientation suggests a compass-like direction, implying a long-term philosophical shift rather than a short-term checklist.

🎓 The 'Academic Bridge' Syntax

Look at the phrasing: "...the municipality currently exhibits characteristics of a 'super-aged' society."

Instead of saying "The town has many old people," the author uses exhibits characteristics of. This is a hedging technique used in C2 English to maintain academic objectivity. It avoids oversimplification and allows for the introduction of a technical term ("super-aged") within a formal syntactic frame.

Vocabulary Learning

decelerated (adj.)
Reduced in speed or slowed down.
Example:The town’s decelerated pace became a hallmark of its cultural identity.
civic (adj.)
Relating to a city or community.
Example:Her civic engagement helped secure funding for the new library.
stimulate (v.)
To encourage activity or growth.
Example:The festival was designed to stimulate local tourism after the earthquake.
seismic (adj.)
Pertaining to earthquakes or seismic activity.
Example:Seismic hazards prompted the city to strengthen its building codes.
accession (n.)
The act of becoming a member of an organization.
Example:Fenglin’s accession to the Cittaslow network marked a new era of slow living.
Cittaslow (n.)
An international network of towns that promote slow living.
Example:As a Cittaslow member, the town prioritizes quality of life over rapid development.
institutional (adj.)
Relating to an institution or established organization.
Example:The municipal council’s institutional alignment with Cittaslow reinforced its commitment.
procurement (n.)
The act of obtaining or acquiring goods or services.
Example:The procurement of local sustenance was a key strategy in the town’s tourism plan.
demographic (adj.)
Relating to the characteristics of a population.
Example:The town’s demographic trajectory shows a steady decline in its younger residents.
super‑aged (adj.)
Describing a society with an exceptionally high proportion of elderly people.
Example:Fenglin is classified as a super‑aged society, with over 20% of residents aged 65 or older.
contraction (n.)
A reduction in size, number, or extent.
Example:The population contraction over the decades has strained local services.
fatalities (n.)
Deaths resulting from an event or accident.
Example:The seismic event caused 19 fatalities and over 1,100 injuries.
mitigate (v.)
To reduce the severity or impact of something.
Example:The snail races were initiated to mitigate the downturn in tourism.
preliminary (adj.)
Occurring before the main event or final stage.
Example:The competition featured six preliminary heats before the grand finale.
vinyl (adj.)
Made from vinyl or resembling vinyl; also a material used for surfaces.
Example:The 33‑centimeter vinyl surface provided a smooth track for the snails.
excursion (n.)
A short trip or outing, often for leisure or educational purposes.
Example:Guided e‑bike excursions highlighted the town’s architectural heritage.
architectural (adj.)
Relating to the design and construction of buildings.
Example:The tour showcased the town’s architectural heritage, including colonial structures.
colonial (adj.)
Relating to a colony or colonial period.
Example:Japanese colonial structures are a key attraction for history enthusiasts.
transient (adj.)
Temporary or short‑lived; not permanent.
Example:The town attracted transient visitors, but few considered long‑term residence.
qualitative (adj.)
Relating to quality or characteristics rather than quantity.
Example:Qualitative feedback suggested the lifestyle was a temporary respite, not a permanent solution.
viable (adj.)
Capable of working or functioning effectively.
Example:The town’s slow‑living model was deemed viable as a niche tourism strategy.
long‑term (adj.)
Lasting for an extended period of time.
Example:Investors debated whether the town’s initiatives could sustain long‑term growth.
alternative (n.)
A choice or option that can replace another.
Example:The slow‑living culture offered an alternative to the usual fast‑paced urban life.
designation (n.)
The act of naming or labeling something officially.
Example:The Cittaslow designation helped the town market itself to eco‑tourists.
niche (adj.)
Specialized or tailored to a specific group or interest.
Example:The town’s niche events, like snail races, drew curious visitors.
recover (v.)
To regain or restore something after a loss or decline.
Example:Fenglin’s tourism numbers began to recover after the 2024 earthquake.
aftermath (n.)
The period following a significant event, especially one with negative consequences.
Example:The town’s recovery efforts focused on the aftermath of the seismic disaster.
Practice C2 words in a crossword→