The Australian craft retailer Lincraft is transitioning to an exclusively digital business model, resulting in the closure of all remaining brick-and-mortar locations.

澳洲手工藝品零售商 Lincraft 正轉型為純數位業務模式，導致所有剩餘的實體店面將全面關閉。

The cessation of physical storefronts follows a period of operational instability attributed to the convergence of several macroeconomic factors. Lincraft cited the evolution of consumer procurement habits, escalating overhead expenditures, and intensified competition from low-cost international entities as the primary catalysts for this strategic pivot. The organization, which originated as a Melbourne market stall in 1938 and transitioned to the ownership of John Maguire and Brian Swersky in 2005, will terminate operations at 62 company-owned outlets and implement transitional protocols for 27 franchise-operated stores.

實體店面的停業源於一段時間的營運不穩定，而這是由多項宏觀經濟因素共同造成的。Lincraft 指出，消費者採購習慣的演變、營運成本的增加，以及來自低成本國際企業的激烈競爭，是此次策略轉型的主要催化劑。該組織 1938 年起源於墨爾本的一個市集攤位，2005 年轉由 John Maguire 和 Brian Swersky 持有，將會終止 62 家公司自營店的營運，並為 27 家加盟店實施過渡協議。

This institutional contraction will result in the redundancy of approximately 300 personnel, although the company has provided assurances regarding the disbursement of all statutory entitlements. The systemic shift toward e-commerce is not an isolated occurrence within the domestic retail sector. A broader pattern of commercial attrition is evident, as exemplified by the recent closure of over 60 Barbeques Galore locations—affecting 500 employees—and the comprehensive dissolution of the Mosaic Brands Group by April 2025, which impacted approximately 3,000 staff across 763 stores.

此次機構縮編將導致約 300 名員工失業，儘管公司已保證將支付所有法定應得款項。零售業向電子商務的系統性轉移並非國內零售業的單一事件。商業萎縮的更廣泛模式顯而易見，例如 Barbeques Galore 最近關閉了 60 多家分店（影響 500 名員工），以及 Mosaic Brands Group 將於 2025 年 4 月前全面解散，影響 763 家店舖約 3,000 名員工。

Lincraft is currently phasing out its remaining 28 stores to complete its transition to an online-only entity.

Lincraft 目前正逐步關閉剩餘的 28 家門市，以完成向純線上實體的轉型。