A recent academic study indicates that while the majority of sunscreen-related content on TikTok is supportive of its use, misinformation is disproportionately engaged with by users.

最近一項學術研究指出，雖然 TikTok 上大部分關於防曬的內容都支持使用，但使用者對錯誤資訊的參與度反而不成比例地高。

Research conducted by the University of Alberta involved the analysis of 971 high-visibility TikTok videos. The data reveals a stark divergence between content volume and audience engagement; although 86.8% of the sampled videos advocated for sunscreen use, the minority of content containing misinformation—approximately 6%—attained the highest levels of visibility. These inaccuracies include claims that sunscreen is carcinogenic, induces vitamin D deficiency, or contains hormone-disrupting agents. Conversely, the researchers asserted that there is no scientific evidence suggesting that FDA-regulated chemical filters, such as oxybenzone, pose a risk to human health.

亞伯塔大學進行的一項研究分析了 971 段高能見度的 TikTok 影片。數據顯示，內容數量與觀眾參與度之間存在明顯分歧；雖然樣本中 86.8% 的影片支持使用防曬，但僅約 6% 含有錯誤資訊的少數內容，反而獲得最高能見度。這些錯誤資訊包括聲稱防曬會致癌、導致維生素 D 缺乏，或含有干擾荷爾蒙的物質。相反地，研究人員斷言，沒有科學證據顯示受 FDA 監管的化學濾劑（例如 oxybenzone）會對人體健康構成風險。

Stakeholder positioning suggests that this trend is exacerbated by a broader cultural shift toward 'clean beauty' and a systemic distrust of institutional health frameworks. Dermatologists report a corresponding increase in clinical consultations dedicated to debunking these narratives. Furthermore, the American Academy of Dermatology noted a significant knowledge deficit among Generation Z, with 36% of surveyed individuals citing influencers as their primary source of dermatological information. This cognitive gap is compounded by the fact that pro-sunscreen content frequently prioritizes aesthetic benefits—such as the prevention of photoaging—over the critical objective of skin cancer prophylaxis, which was mentioned in only 6% of the analyzed content.

相關利害關係人的分析顯示，這種趨勢是由於整體文化轉向追求「純淨美容」(clean beauty)，以及對制度化健康體系系統性的不信任而加劇。皮膚科醫師報告指出，臨床諮詢中專門用於闢謠這些說法的次數相應增加。此外，美國皮膚科學會指出，Z 世代存在顯著的知識缺失，36% 的受訪者表示網紅是他們獲取皮膚科資訊的主要來源。這個認知差距 further 被一個事實加劇：支持防曬的內容經常優先考慮美容效益（例如防止光老化），而非皮膚癌預防這一關鍵目標，後者在分析的內容中僅被提及 6%。

Institutional responses emphasize the necessity of a strategic rapprochement between medical professionals and social media users. Experts suggest that the efficacy of public health messaging is currently hindered by a perceived didactic tone. It is proposed that the adoption of simplified analogies, shorter video formats, and a focus on inclusivity regarding skin tones would enhance the penetration of scientifically accurate information. Additionally, the recent FDA clearance of bemotrizinol is expected to expand the availability of viable UV filters in the United States market.

機構回應強調，醫療專業人員與社交媒體使用者之間有必要建立策略性的良好關係。專家建議，目前公共衛生訊息的成效受到其被感知為「說教口吻」的阻礙。建議採取簡單的類比、較短的影片格式，並注重膚色的包容性，以提升科學準確資訊的滲透率。此外，FDA 最近核准了 bemotrizinol，預計將擴大美國市場上可用且有效的 UV 濾劑選擇。

The current landscape is characterized by a tension between scientific consensus and high-engagement digital misinformation, contributing to a rise in skin cancer diagnoses among younger populations.

目前的現況是以科學共識與高參與度的數位錯誤資訊之間的緊張關係為特徵，導致年輕族群的皮膚癌診斷率上升。