Many people are going to the 2026 World Cup. Tickets and food are very expensive, but the stadiums are full.

許多人都將前往2026年世界盃。門票和食物非常昂貴，但體育場依然座無虛席。

FIFA wants to make a lot of money. Tickets cost between $60 and $7,875. Some people sell tickets for $28,500. The president of FIFA says this helps the sport.

FIFA希望賺取大量利潤。門票價格介於 60 美元至 7,875 美元之間。有些人甚至以 28,500 美元的價格出售門票。FIFA 主席表示這對體育運動有所幫助。

Food and drinks cost different prices at each stadium. In some places, a drink costs more than $20. This is very expensive for fans from other countries. In Mexico, a drink costs almost as much as a day of work.

各個體育場的飲食價格各不相同。在某些地方，一杯飲料的價格超過 20 美元。對於來自其他國家的球迷來說，這非常昂貴。在墨西哥，一杯飲料的價格幾乎相當於一整天的工作薪水。

Some travel rules make it hard for people to visit. But the stadiums are 99.6% full. People love big shows and famous players. FIFA may make $4 billion from tickets.

某些旅遊規定使得人們難以前往。但體育場的入座率高達 99.6%。人們熱愛大型表演和著名球員。FIFA 可能透過門票收入獲益 40 億美元。

The stadiums are full. People want to see the games more than they care about the high prices.

體育場座無虛席。比起高昂的價格，人們更渴望觀看比賽。

The 2026 FIFA World Cup is seeing record-breaking attendance numbers, even though the organizers have used expensive pricing strategies and there are strict travel rules for some visitors.

儘管主辦方採取了昂貴的定價策略，且對部分訪客設有嚴格的旅遊限制，但 2026 年 FIFA 世界盃的入場人數仍打破了紀錄。

The financial plan for the tournament focuses on making as much money as possible. FIFA used a 'dynamic pricing' system for tickets, which means prices change based on demand. This led to ticket costs ranging from $60 to $7,875, while some tickets on unofficial websites sold for as much as $28,500. President Gianni Infantino defended this decision, asserting that if FIFA kept primary prices low, the profit would simply go to third-party sellers instead of being used to develop football.

本次賽事的財務計劃重點在於極大化獲利。FIFA 採用了「動態定價」系統銷售門票，這意味著價格會根據需求而變動。這導致門票價格介於 60 美元至 7,875 美元之間，而部分非官方網站的門票售價甚至高達 28,500 美元。會長 Infantino 為此決定辯護，主張如果 FIFA 保持較低的初次定價，利潤將僅流向第三方賣家，而非用於發展足球。

Additionally, the cost of food and drinks varies greatly because FIFA let individual stadiums set their own prices. While some venues kept costs low, others charged over $20 for a drink. This has caused complaints from international fans, especially those from Europe and Latin America, who find these prices much higher than what they pay at home. In Mexico City, the cost of drinks is nearly as high as the local daily minimum wage, showing a clear gap between the event's costs and the local economy.

此外，餐飲費用差異巨大，因為 FIFA 允許個別場館自行定價。雖然部分場館維持低價，但有些飲品價格超過 20 美元。這引起了國際球迷的抱怨，尤其是來自歐洲和拉丁美洲的球迷，認為這些價格遠高於他們在國內的消費。在墨西哥城，飲料的價格幾乎與當地每日最低工資相當，顯示出賽事成本與當地經濟之間存在明顯差距。

Despite these high costs and U.S. travel restrictions—which experts say reduced international tourism—stadiums remain almost full, with an average occupancy of 99.6%. Analysts emphasize that this is likely due to the American love for big spectacles and the fame of global stars, rather than a sudden increase in local interest in soccer. Consequently, FIFA's expected revenue from tickets and hospitality may rise from $3 billion to as much as $4 billion.

儘管成本高昂且美國設有旅遊限制（專家表示這減少了國際觀光），場館依然幾乎滿座，平均入座率達 99.6%。分析師強調，這可能是由於美國人對大型盛事的熱愛以及全球球星的名氣，而非本地對足球的興趣突然增加。因此，FIFA 預計來自門票與款待服務的收入可能會從 30 億美元增加到 40 億美元。

The tournament continues to sell almost every ticket, suggesting that the demand for major sporting events is stronger than the problems caused by high prices and political tensions.

本次賽事幾乎每張門票均售罄，顯示對大型體育盛事的需求，強於高價與政治緊張所引起的問題。

The 2026 FIFA World Cup is characterized by record-breaking attendance figures despite the implementation of aggressive pricing strategies and restrictive immigration policies.

2026年FIFA世界盃的特點在於，儘管實施了激進的定價策略和限制性移民政策，入場人數依然打破紀錄。

The financial architecture of the tournament is defined by a transition toward revenue maximization. FIFA adopted a dynamic pricing model for ticketing, a departure from the strategies outlined in the 2018 bid book and contrary to the recommendations of some U.S.-based staff. This model, approved by the executive committee, resulted in ticket prices ranging from $60 to $7,875, with secondary market valuations reaching as high as $28,500. President Gianni Infantino justified this approach by asserting that lower primary prices would merely shift profits to secondary market intermediaries rather than to football development.

本次賽事的財務架構是以收益最大化為導向。FIFA在票務上採用了動態定價模型，這與2018年申辦書中概述的策略不同，且與部分美國員工的建議相悖。該模型經執行委員會批准，導致門票價格介於60美元至7,875美元之間，而二級市場的估價甚至高達28,500美元。會長基尼·因凡蒂諾為此做法辯護，聲稱較低的初次定價僅會將利潤轉移至二級市場中介，而非用於足球發展。

Concessionary pricing exhibits significant variance due to the abandonment of a centralized concessionaire model. FIFA retained existing venue operators, resulting in a fragmented pricing landscape. While some venues, such as Atlanta's Mercedes-Benz Stadium, maintained lower costs, others reported beverage prices exceeding $20. This disparity has elicited criticism from international spectators, particularly those from Europe and Latin America, for whom these costs represent a substantial increase over domestic norms. In Mexico City, beverage pricing has been noted to approach the local daily minimum wage, highlighting a disconnect between event costs and regional economic realities.

由於放棄了集中式的特許經營模型，特許經營定價呈現出顯著差異。FIFA保留了現有的場館經營者，導致定價格局碎片化。雖然部分場館（如亞特蘭大的梅賽德斯-賓士體育場）維持較低成本，但其他場館報告的飲料價格超過20美元。這種差異引起了國際觀眾的批評，尤其是來自歐洲和拉丁美洲的觀眾，對他們而言，這些成本較國內標準大幅增加。在墨西哥城，飲料定價被指出接近當地每日最低工資，凸顯了活動成本與區域經濟現實之間的脫節。

Despite these fiscal pressures and the impact of U.S. administration travel restrictions—which Oxford Economics suggests contributed to a decline in international tourism—attendance has remained robust. Data indicates an average stadium occupancy of approximately 99.6%. Analysts attribute this phenomenon to the American consumer's propensity for high-value spectacles and the influence of global star athletes, rather than a surge in domestic soccer interest. Consequently, FIFA's projected ticket and hospitality revenues of $3 billion may be an underestimate, with some estimates suggesting a total closer to $4 billion.

儘管面臨這些財政壓力以及美國政府旅遊限制的影響——牛津經濟研究院認為這導致了國際旅遊人數下降——但入場人數依然強勁。數據顯示，體育場的平均入座率約為99.6%。分析師將此現象歸因於美國消費者對高價值盛事的偏好以及全球球星的影響，而非國內對足球興趣的激增。因此，FIFA預計的30億美元門票與款待收入可能被低估，部分估計認為總額接近40億美元。

The tournament continues to achieve near-total capacity, suggesting that the demand for premium sporting spectacles outweighs the deterrent of high costs and geopolitical frictions.

本次賽事持續達到近乎滿場的入座率，顯示對頂級體育盛事的需求超過了高成本與地緣政治摩擦的阻礙。