Even Realities Makes Smart Glasses

Jul 6, 2026, 10:00
ChinaTechnology
A2

Even Realities Makes Smart Glasses

Even Realities 推出智慧眼鏡

Introduction

Even Realities is a new tech company from China. It now has a lot of money to make AI glasses.

Even Realities 是一家來自中國的新科技公司。目前擁有充足的資金來開發 AI 眼鏡。

Main Body

The company got 150 million dollars from big businesses. Former Apple workers started the company in 2023. They use their experience from the iPhone to make new products.

該公司從大型企業獲得了 1.5 億美元。公司由前 Apple 員工於 2023 年創立。他們利用開發 iPhone 的經驗來打造新產品。

Their glasses do not have cameras. This keeps people private. The glasses show information in front of the eyes. Users can also use a special ring to control the glasses.

他們的眼鏡沒有相機，這能保護使用者的隱私。眼鏡會在眼睛前方顯示資訊。使用者也可以使用一枚特殊的戒指來控制眼鏡。

The company sells glasses to people in the US, Japan, and Europe. Most users are men aged 30 to 50. These glasses are expensive and cost about 1,000 dollars.

該公司將眼鏡銷售至美國、日本及歐洲。大多數使用者為 30 至 50 歲的男性。這些眼鏡價格昂貴，約為 1,000 美元。

Conclusion

The company is making money. Many people around the world will use smart glasses by 2030.

該公司目前正在獲利。到 2030 年，全球將有許多人使用智慧眼鏡。

Vocabulary Learning

💡 The 'Place' Pattern

In this text, we see how to talk about where things are or where they go. This is a key A2 skill.

1. Using 'From' (The Origin) When we talk about where a company or person starts, we use from.

  • Company → from China
  • Workers → from Apple

2. Using 'In' (The Location) When something is inside a place or a time, we use in.

  • Location → in the US, Japan, and Europe
  • Position → in front of the eyes
  • Time → in 2023

3. Using 'To' (The Direction/Target) When something moves toward a person or place, we use to.

  • Action → sells glasses to people

Quick Summary: Origin → From Inside → In Direction → To

Vocabulary Learning

company (n.)
A business organization that sells products or services
Example:Apple is a very large tech company.
experience (n.)
Knowledge or skill gained from doing a job for a long time
Example:She has ten years of experience as a teacher.
products (n.)
Things that a company makes to sell
Example:The store sells many different electronic products.
private (adj.)
Something that is only for one person and not for others to see
Example:I want to keep my phone messages private.
control (v.)
To make a machine or a process work in a particular way
Example:You can use a remote to control the TV.
expensive (adj.)
Costing a lot of money
Example:This gold watch is very expensive.
B2

Even Realities Gains Investment and Grows in the Global Smart Glasses Market

Even Realities 獲得投資並在全球智慧眼鏡市場成長

Introduction

Even Realities, a technology startup based in Shenzhen, has reached a valuation of $1 billion. This 'unicorn' status follows a major funding round intended to help the company grow its presence in the AI wearable market.

總部位於深圳的科技初創公司 Even Realities 估值已達到 10 億美元。在完成一輪旨在幫助公司擴大 AI 穿戴裝置市場影響力的重大融資後，公司正式獲得「獨角獸」地位。

Main Body

The company recently raised $150 million in a pre-Series B funding round led by Meituan and Tencent. Other investors include Hillhouse, Sequoia China, and Northern Light Venture Capital. Even Realities was started in 2023 by former Apple engineers, including CEO Will Wang, who previously helped develop the iPhone and Apple Watch.

該公司最近在由美團和騰訊領投的 B 輪前融資中籌得 1.5 億美元。其他投資者包括高瓴、紅杉中國和北光創投。Even Realities 是由前 Apple 工程師於 2023 年創立，包括執行長 Will Wang，他先前曾參與開發 iPhone 和 Apple Watch。

Unlike competitors such as Meta, Even Realities has decided not to include cameras in its wearables. Its main product, the G2 model, uses a special optical system called 'Holistic Adaptive Optics' (HAO) to display information. The company emphasized that this design protects user privacy by removing recording hardware. Additionally, users can navigate the interface using the R1 ring, and the company ensures its data is encrypted according to European laws.

與 Meta 等競爭對手不同，Even Realities 決定不在穿戴裝置中加入相機。其主打產品 G2 型號使用一套稱為「全方位自適應光學」（Holistic Adaptive Optics, HAO）的特殊光學系統來顯示資訊。公司強調，這種設計透過移除錄影硬體來保護使用者隱私。此外，使用者可以使用 R1 指環來操作介面，而公司亦確保數據根據歐洲法律進行加密。

Regarding its market strategy, the firm focuses on international customers rather than the Chinese domestic market. It prioritizes the US, Japan, South Korea, Europe, and the Middle East. The United States is the most important region, as it contains over 50% of its users and 80% of its developers. The company targets male professionals aged 30 to 50, specifically corporate executives, with an average product price of around $1,000.

關於市場策略，該公司將重點放在國際客戶而非中國國內市場。其優先考慮美國、日本、韓國、歐洲和中東。美國是最重要的地區，因為該地佔了超過 50% 的使用者和 80% 的開發者。公司目標客群為 30 至 50 歲的男性專業人士，特別是企業高管，產品平均價格約為 1,000 美元。

Conclusion

Even Realities is now a profitable company with a high valuation. It is well-positioned to compete in a global market that is expected to reach 50 million units by 2030.

Even Realities 現在是一家估值高且獲利的公司。面對預計到 2030 年將達到 5,000 萬台出貨量的全球市場，該公司處於極具競爭力的位置。

Vocabulary Learning

🚀 The 'Power-Up' Strategy: Moving from Basic to Professional

At the A2 level, you describe things using simple words. To reach B2, you need to use Precision Verbs and Contrast Markers. This article is a goldmine for this transition.

⚡️ Upgrade Your Vocabulary

Stop using "get" or "have" for everything. Look at how the text describes business growth:

  • Instead of: "The company got a lot of money." →\rightarrow B2 Level: "The company raised $150 million."
  • Instead of: "It is in a good place." →\rightarrow B2 Level: "It is well-positioned to compete."
  • Instead of: "They want to sell to..." →\rightarrow B2 Level: "The company targets male professionals."

Pro Tip: "Raise" in a business context doesn't mean lifting an object; it means collecting investment money.

⚖️ The Art of Contrast

B2 speakers don't just list facts; they compare and contrast. The text uses a sophisticated structure to show difference:

*"Unlike competitors such as Meta, Even Realities has decided not to include cameras..."

The Formula: Unlike [A], [B] + [Action/Decision]

Try applying this to your own life to sound more fluent:

  • A2: "I like coffee. My brother likes tea."
  • B2: "Unlike my brother, I prefer coffee."

🛠️ Functional Phrase: "Rather Than"

Notice the phrase: "...focuses on international customers rather than the Chinese domestic market."

This is a "B2 Bridge" phrase. It allows you to reject one option and promote another in a single, elegant sentence. It is much more professional than saying "and not."

Quick Shift:

  • Basic: "I want to study English and not Spanish."
  • Professional: "I want to study English rather than Spanish."

Vocabulary Learning

valuation (n.)
An estimation of how much a company or asset is worth.
Example:The startup reached a valuation of $1 billion after the latest funding round.
emphasized (v.)
To give special importance or prominence to something in speaking or writing.
Example:The CEO emphasized that user privacy is the company's top priority.
navigate (v.)
To move through or find one's way around a system, interface, or physical area.
Example:Users can easily navigate the interface using a small companion ring.
encrypted (adj.)
Converted into a secret code to prevent unauthorized access.
Example:All personal data is encrypted to ensure it remains secure from hackers.
prioritizes (v.)
To treat something as more important than other things.
Example:The company prioritizes the US market because it has the highest number of developers.
executives (n.)
People with senior managerial responsibility in a business organization.
Example:The product is specifically designed for corporate executives who need information on the go.
profitable (adj.)
Producing a financial gain or profit.
Example:After three years of development, the company has finally become profitable.
C2

Capital Infusion and Market Positioning of Even Realities within the Global Smart Glasses Sector

Even Realities 在全球智慧眼鏡領域的資金注入與市場定位

Introduction

Even Realities, a Shenzhen-based technology startup, has attained unicorn status following a significant funding round aimed at expanding its presence in the artificial intelligence wearable market.

總部位於深圳的科技初創公司 Even Realities 在完成一輪旨在擴展人工智慧穿戴裝置市場版圖的重大融資後，已正式成為獨角獸企業。

Main Body

The financial trajectory of Even Realities was recently marked by a pre-Series B funding round totaling $150 million, led by Meituan and Tencent, which established a corporate valuation of $1 billion. This capital accumulation is supplemented by investments from various Chinese-origin entities, including Hillhouse, Sequoia China, and Northern Light Venture Capital. The organization was established in 2023 by former Apple engineers, including CEO Will Wang, whose professional background encompasses the development of the iPhone and Apple Watch.

Even Realities 的財務軌跡近期由美團與騰訊領投、總額達 1.5 億美元的 B 輪前融資標誌著重要進展，使其公司估值達到 10 億美元。此資金累積還得到了包括 Hillhouse、紅杉中國及北極光創投在內的多家中國背景實體的投資。該組織於 2023 年由前 Apple 工程師創立，包括執行長 Will Wang，其職業背景涵蓋 iPhone 與 Apple Watch 的開發。

Technologically, Even Realities has diverged from the prevailing industry trend of camera-integrated wearables, exemplified by Meta's market-dominant offerings. The company's flagship G2 model utilizes a heads-up display and a proprietary optical system termed 'Holistic Adaptive Optics' (HAO), which integrates microchips and waveguides. This design choice is predicated on a privacy-centric philosophy; the absence of recording hardware is intended to mitigate surveillance concerns. Furthermore, the company employs a companion device, the R1 ring, for interface navigation and utilizes encrypted data structures compliant with European regulatory standards.

在技術上，Even Realities 避開了目前業界主流的攝像頭整合穿戴設備趨勢（例如 Meta 佔主導地位的產品）。該公司的旗艦型號 G2 採用抬頭顯示器及一套名為「全域自適應光學」（Holistic Adaptive Optics, HAO）的專利光學系統，將微晶片與波導相結合。此設計選擇基於以隱私為中心的理念；不設錄影硬體旨在緩解對監視的擔憂。此外，該公司採用配套設備 R1 戒指進行介面導航，並使用符合歐洲監管標準的加密數據結構。

Market penetration strategies indicate a primary focus on international demographics. Despite manufacturing operations in China, the firm has not yet entered the domestic Chinese market, prioritizing the United States, Japan, South Korea, Europe, and the Middle East. The United States represents the most significant growth vector, hosting over 50% of the user base and approximately 80% of the developer community. The target demographic is characterized as male professionals aged 30 to 50, with a notable concentration of corporate executives. This high-end positioning is reflected in an average order value of approximately $1,000.

市場滲透策略顯示其主攻國際客群。儘管生產運作在中國，但該公司尚未進入中國國內市場，而是優先考慮美國、日本、韓國、歐洲及中東。美國代表最顯著的成長向量，擁有超過 50% 的用戶群及約 80% 的開發者社群。目標客群定義為 30 至 50 歲的男性專業人士，其中企業高管集中度較高。這種高端定位體現在平均訂單價值約 1,000 美元。

Conclusion

Even Realities currently operates as a profitable, high-valuation entity competing in a rapidly expanding global market projected to reach 50 million units by 2030.

Even Realities 目前作為一家獲利且高估值的實體，在一個預計到 2030 年將達到 5,000 萬台規模的快速擴張全球市場中競爭。

Vocabulary Learning

The Architecture of Nominalization & Lexical Density

To bridge the gap from B2 to C2, a student must move beyond describing actions (verbal style) toward defining states and concepts (nominal style). This text is a masterclass in high-density nominalization, where complex processes are compressed into single noun phrases to achieve an academic, authoritative tone.

⚡ The 'Verb-to-Noun' Pivot

Observe how the text avoids simple active verbs to create an air of objective permanence:

  • B2 Style: The company got a lot of money, which made it worth $1 billion.
  • C2 Execution: "This capital accumulation... established a corporate valuation of $1 billion."

In the C2 version, getting money becomes capital accumulation. The action is frozen into a noun, allowing the writer to treat the process as a measurable object. This is the hallmark of professional white papers and high-level discourse.

🧩 Deconstructing the 'Growth Vector'

One of the most sophisticated linguistic choices in the text is the phrase "significant growth vector."

At B2, a student would say "The US is where they are growing the most." By substituting 'growth' with 'vector,' the author invokes mathematical and strategic connotations (direction + magnitude). This is Conceptual Metaphor usage—using terminology from one field (physics/mathematics) to lend precision to another (business strategy).

🔍 Precision via Latinate Collocations

Note the strategic deployment of high-register adjectives paired with abstract nouns to eliminate ambiguity:

Predicated on →\rightarrow Based on (C2 nuance: implies a logical premise) Prevailing industry trend →\rightarrow Common fashion (C2 nuance: implies a dominant, current force) Mitigate surveillance concerns →\rightarrow Stop people worrying about spying (C2 nuance: implies a professional reduction of risk)

The C2 Takeaway: To ascend to mastery, stop focusing on who is doing what and start focusing on what phenomenon is occurring. Replace your verbs with complex noun phrases and lean into Latinate precision to transform 'communication' into 'discourse'.

Vocabulary Learning

infusion (n.)
The act of providing a large amount of money to an organization to increase its capital.
Example:The company's survival was ensured by a sudden capital infusion from a venture capital firm.
trajectory (n.)
The path followed by an object or the development of a process over time.
Example:The startup's financial trajectory suggests it will become a market leader within three years.
diverged (v.)
To move or extend in different directions from a common point; to differ in character or form.
Example:The new product strategy diverged from the company's original vision to target a more niche audience.
predicated (v.)
Based on or determined by a specific set of circumstances or beliefs.
Example:The success of the project is predicated on the assumption that the market demand remains stable.
mitigate (v.)
To make something less severe, serious, or painful.
Example:The new privacy laws were designed to mitigate the risks associated with data breaches.
vector (n.)
A direction or course along which something moves, grows, or is developed.
Example:The expansion into Southeast Asia is seen as the primary growth vector for the brand.
Practice All words in a crossword→