Nike Makes New Ad for the 2026 World Cup
Nike Makes New Ad for the 2026 World Cup
Nike 為 2026 年世界盃拍攝新廣告
Introduction
Nike made a new movie for the World Cup. It shows a game between Mexico and South Africa.
Nike 為世界盃拍攝了一部新影片，內容是墨西哥與南非之間的一場比賽。
Main Body
The movie is called 'Rip The Script'. It is six minutes long. Many famous people are in it. There are football players like Cristiano Ronaldo. There are also stars like LeBron James.
這部影片名為 ''Rip The Script''，長度為六分鐘。片中出現許多名人，例如克里斯蒂亞諾·羅納度 (Cristiano Ronaldo) 等足球員，以及 LeBron James 等巨星。
Nike does this every four years. They want to be more popular than Adidas. Adidas also has a big ad with Lionel Messi.
Nike 每四年會這麼做一次。他們希望比 Adidas 更受歡迎。Adidas 也有一個由-萊昂內爾·梅西 (Lionel Messi) 擔綱的大型廣告。
Some players in the movie are not in the World Cup. Cole Palmer is not in the England team. Estêvão is hurt. Didier Drogba does not play football now. Nike uses them because they are famous.
影片中的某些球員並不在世界盃名單中。Cole Palmer 不在英格蘭隊，Estêvão 受傷了，Didier Drogba 現在已不再踢球。Nike 使用他們是因為他們很有名。
Conclusion
The World Cup starts in seven days. Many companies are selling things in North America.
世界盃將在七天後開始，許多公司正在北美銷售產品。
Vocabulary Learning
⚡ THE 'NOT' POWER
In English, we use not to change a 'Yes' to a 'No'. For A2 learners, the most important thing is where to put it.
The Pattern:
Subject + is/are + not + Detail
From the text:
- Cole Palmer is not in the England team. (He is absent).
- Estêvão is hurt Estêvão is not healthy.
🛠️ QUICK SWITCH: Positive vs. Negative
| Positive ✅ | Negative ❌ |
|---|---|
| They are popular. | They are not popular. |
| It is long. | It is not long. |
| Players are in the movie. | Players are not in the movie. |
💡 TOP TIP
When you see 'is not' or 'are not', the sentence is just telling you what something isn't.
Vocabulary Learning
Nike Launches Global Marketing Campaign Before the 2026 World Cup
Nike 在 2026 年世界盃前推出全球行銷企劃
Introduction
Nike has released a new promotional video to mark the start of the World Cup, featuring a match between Mexico and South Africa at the Estadio Azteca.
Nike 推出了一段新的宣傳影片以紀念世界盃的開始，片中呈現了一場在阿茲特卡體育場舉行的墨西哥對陣南非的比賽。
Main Body
The promotional project, called 'Rip The Script,' is a six-minute film that features a wide variety of sports and cultural stars. The cast includes famous footballers like Kylian Mbappé, Erling Haaland, and Cristiano Ronaldo, as well as celebrities such as LeBron James and Channing Tatum. This project follows a tradition of campaigns that Nike has created every four years since 1998. Consequently, the brand is in direct competition with Adidas, which recently launched its own campaign featuring Lionel Messi and Timothée Chalamet.
這個名為 ''Rip The Script'' 的宣傳項目是一部六分鐘的影片，featuring 了各式各樣的體育與文化之星。卡司包括像 Kylian Mbappé、Erling Haaland 和 Cristiano Ronaldo 等知名球員，以及 LeBron James 和 Channing Tatum 等名人。此項目延續了 Nike 自 1998 年以來每四年一次的企劃傳統。因此，該品牌正與 Adidas 直接競爭，後者近期也推出了由 Lionel Messi 和 Timothée Chalamet 主演的自有企劃。
However, some parts of the video show a difference between commercial choices and actual player eligibility. For example, the inclusion of Cole Palmer is surprising because manager Thomas Tuchel did not include him in the 26-man English squad. Furthermore, Estêvão appears despite being injured, and Didier Drogba is featured even though he is retired. These choices suggest that the campaign focuses more on brand image and popularity than on who is actually playing in the tournament.
然而，影片的部分內容顯示出商業選擇與球員實際參賽資格之間的差異。例如，Cole Palmer 的出現令人驚訝，因為總教練 Thomas Tuchel 並未將他列入 26 人的英格蘭隊名單中。此外，Estêvão 儘管受傷仍現身，而 Didier Drogba 即使已經退休也參與其中。這些選擇表明，該企劃更注重品牌形象與知名度，而非誰實際參與賽事。
Conclusion
The World Cup is set to begin in seven days, and it will be supported by a large number of corporate marketing activities across North America.
世界盃將於七天後開始，屆時北美地區將有大量企業行銷活動支持。
Vocabulary Learning
⚡ The 'Logic Bridge': Moving from Simple to Sophisticated
At the A2 level, you usually connect ideas with and, but, or because. To reach B2, you need Connectors of Contrast and Result. These words act like signposts, telling the reader exactly how two ideas relate.
🛠 The 'Upgrade' Map
Look at how the article elevates simple ideas into professional observations:
-
Instead of saying: "Nike is fighting Adidas," Use: "Consequently, the brand is in direct competition with Adidas."
- Why? "Consequently" shows a logical result. It's a B2 power-word.
-
Instead of saying: "But some parts are strange," Use: "However, some parts of the video show a difference..."
- Why? "However" is the sophisticated cousin of "But." It creates a formal pause that prepares the reader for a contradiction.
-
Instead of saying: "Also, Estêvão is there," Use: "Furthermore, Estêvão appears despite being injured."
- Why? "Furthermore" is used to add a stronger or additional point to an argument you have already started.
💡 Pro Tip: The 'Despite' Shortcut
Notice the phrase: "...despite being injured."
In A2 English, you would say: "He is there, but he is injured." In B2 English, we use Despite + [Verb-ing/Noun]. It allows you to pack two opposite ideas into one tight sentence.
Try to think of it like this:
Despite + Unexpected Fact Main Action
(Despite the rain, we played football).
Vocabulary Learning
Nike Initiates Global Marketing Campaign Preceding the 2026 World Cup.
Nike 在 2026 年世界盃前啟動全球行銷活動
Introduction
Nike has released a promotional cinematic production to coincide with the commencement of the World Cup, which features a match between Mexico and South Africa at Estadio Azteca.
Nike 推出了一部宣傳短片以配合世界盃開幕，內容 featuring 墨西哥與南非在阿茲特卡體育場的一場比賽。
Main Body
The promotional effort, titled 'Rip The Script,' constitutes a six-minute production featuring a diverse assembly of athletic and cultural figures. The cast includes active footballers such as Kylian Mbappé, Erling Haaland, and Cristiano Ronaldo, alongside non-athlete celebrities including LeBron James and Channing Tatum. This initiative follows a historical precedent of quadrennial campaigns established by Nike since 1998, positioning the brand in direct competition with Adidas, which previously deployed a campaign featuring Lionel Messi and Timothée Chalamet.
這次名為 ''Rip The Script'' 的宣傳活動是一部六分鐘的短片，由多樣化的運動與文化人物組成。卡司包括現役足球員如 Kylian Mbappé、Erling Haaland 和 Cristiano Ronaldo，以及 LeBron James 和 Channing Tatum 等非運動員名人。此舉延續了 Nike 自 1998 年以來建立的每四年一次的活動傳統，使品牌與 Adidas 直接競爭，後者先前部署了由 Lionel Messi 和 Timothée Chalamet 參演的活動。
Certain aspects of the production highlight a divergence between commercial representation and athletic eligibility. Specifically, the inclusion of Cole Palmer is noted as paradoxical, given his exclusion from the 26-man English roster by manager Thomas Tuchel. Similarly, the appearance of Estêvão is limited by his current injury status, and Didier Drogba appears despite his retired status. These inclusions suggest that the campaign prioritizes brand association and marketability over current tournament participation.
影片的某些方面突顯了商業代表與運動員參賽資格之間的分歧。具體而言，Cole Palmer 的出現被認為十分矛盾，因為總教練 Thomas Tuchel 並未將其列入 26 人的英格蘭名單中。同樣地，Estêvão 由於目前的傷勢，出場受限，而 Didier Drogba 儘管已退休仍現身其中。這些安排表明，該活動優先考慮品牌關聯度與市場價值，而非目前的賽事參與情況。
Conclusion
The World Cup is scheduled to begin within seven days, supported by extensive corporate marketing activities across North America.
世界盃預計將在七天內開始，北美各地將有廣泛的企業行銷活動支持。
Vocabulary Learning
The Architecture of 'Nominalization' and Formal Cohesion
To transition from B2 to C2, a student must move beyond action-oriented prose (verbs) toward concept-oriented prose (nouns). This article is a goldmine for studying Nominalization—the process of turning verbs or adjectives into nouns to create an objective, academic distance.
🔍 The Linguistic Pivot
Look at the shift in the second paragraph:
*"...highlight a divergence between commercial representation and athletic eligibility."
In B2 English, a writer might say: "The ad shows that the people they represent are different from the people who are eligible to play."
C2 Analysis: By using divergence, representation, and eligibility, the author transforms a messy observation into a formal category of analysis. This is the hallmark of C2 proficiency: the ability to treat a situation as a theoretical concept rather than a series of events.
⚡ High-Level Lexical Clusters
Note the precision of the verbs paired with these nouns to maintain a high register:
- Constitutes (instead of "is")
- Deployed (instead of "used" or "started")
- Prioritizes (instead of "cares more about")
🧩 The 'Paradox' Framework
The use of the word paradoxical serves as a cognitive anchor. It doesn't just describe a contradiction; it signals to the reader that a logical inconsistency is being analyzed. In C2 writing, we don't just describe what happened; we categorize the nature of the happening (e.g., labeling an inclusion as 'paradoxical' or a campaign as a 'historical precedent').
C2 Mastery Tip: To elevate your writing, identify a verb in your sentence (e.g., "The company competed") and attempt to convert it into a noun-led structure ("The company entered into direct competition"). This shifts the focus from the actor to the phenomenon.