A new study looks at TikTok videos about sunscreen. Many videos are good, but people watch the wrong information more.

一项新研究分析了关于防晒霜的 TikTok 影片。虽然许多影片内容良好，但人们更倾向于观看错误的信息。

Researchers looked at 971 videos. Most videos say sunscreen is good. But a few videos say sunscreen is dangerous. These wrong videos have many views. They say sunscreen causes cancer or stops vitamins. This is not true.

研究人員分析了 971 部影片。大多數影片表示防曬霜是有益的。但有少數影片聲稱防曬霜很危險。這些錯誤的影片觀看次數很高。它們聲稱防曬霜會導致癌症或阻礙維生素吸收。這是不正確的。

Many young people trust social media more than doctors. They want "clean beauty" and do not trust big companies. Doctors say more young people are coming to them with questions because of these videos.

許多年輕人比起醫生更信任社群媒體。他們追求「純淨美容」且不信任大公司。醫生表示，由於這些影片的影響，越來越多年輕人前來諮詢。

Doctors want to change how they talk. They want to make short, simple videos. They want to show that sunscreen is for all skin colors. This will help people learn the truth.

醫生希望改變溝通方式。他們希望製作簡短、簡單的影片，以證明防曬霜適用於所有膚色。這將有助於人們了解真相。

Wrong information on the internet is a problem. Now, more young people get skin cancer.

網路上的錯誤資訊是一個問題。現在，更多年輕人患上皮膚癌。

A recent academic study shows that although most TikTok videos about sunscreen encourage people to use it, the videos containing false information actually receive much more attention from users.

最近的一項學術研究顯示，雖然大多數關於防曬的 TikTok 影片都鼓勵人們使用，但含有錯誤資訊的影片實際上更受用戶關注。

Researchers from the University of Alberta analyzed 971 popular TikTok videos. They found a surprising gap between the amount of content and how many people watched it. While 86.8% of the videos supported using sunscreen, only about 6% contained misinformation; however, these few videos reached the most people. Common myths included claims that sunscreen causes cancer, leads to vitamin D deficiency, or contains harmful hormones. In contrast, the researchers emphasized that there is no scientific evidence showing that FDA-approved chemical filters are dangerous to human health.

亞伯塔大學的研究人員分析了 971 部熱門 TikTok 影片。他們發現內容數量與觀看人數之間存在令人驚訝的差距。雖然 86.8% 的影片支持使用防曬，但僅約 6% 包含錯誤資訊；然而，正是這些少數影片接觸到了最多的人。常見的迷思包括聲稱防曬會導致癌症、導致維生素 D 缺乏或含有有害荷爾蒙。相反地，研究人員強調，沒有科學證據顯示 FDA 批准的化學濾光劑對人類健康有害。

This problem is made worse by the 'clean beauty' trend and a general lack of trust in health institutions. Consequently, dermatologists are seeing more patients who want to discuss these online myths. Furthermore, the American Academy of Dermatology found that 36% of Generation Z users rely on influencers as their main source of skin care information. This is a problem because most pro-sunscreen videos focus on beauty benefits, such as preventing wrinkles, while only 6% of the videos mentioned the most important goal: preventing skin cancer.

這個問題因「純淨美容」趨勢以及對健康機構普遍缺乏信任而變得更嚴重。因此，皮膚科醫生看到更多患者想要討論這些網路迷思。此外，美國皮膚科醫學會發現 36% 的 Z 世代用戶將網紅視為皮膚護理資訊的主要來源。這是一個問題，因為大多數支持防曬的影片集中在美容益處，例如預防皺紋，而僅有 6% 的影片提到最重要的目標：預防皮膚癌。

To fix this, experts suggest that medical professionals need to change how they communicate on social media. They believe that health messages are currently too formal or academic. Instead, they propose using simpler examples, shorter videos, and a focus on all skin tones to make accurate information more appealing. Additionally, the recent FDA approval of a new filter called bemotrizinol is expected to provide more safe options for users in the United States.

為了修正這一點，專家建議醫療專業人員需要改變他們在社交媒體上的溝通方式。他們認為目前的健康訊息過於正式或學術。相反地，他們建議使用更簡單的例子、更短的影片，並關注所有膚色，讓準確的資訊更具吸引力。此外，FDA 最近批准了一種名為 bemotrizinol 的新濾光劑，預計將為美國用戶提供更多安全選擇。

There is currently a conflict between scientific facts and popular online myths, which is contributing to an increase in skin cancer cases among young people.

目前科學事實與熱門網路迷思之間存在衝突，這導致年輕人的皮膚癌病例增加。

A recent academic study indicates that while the majority of sunscreen-related content on TikTok is supportive of its use, misinformation is disproportionately engaged with by users.

最近一項學術研究指出，雖然 TikTok 上大部分關於防曬的內容都支持使用，但使用者對錯誤資訊的參與度反而不成比例地高。

Research conducted by the University of Alberta involved the analysis of 971 high-visibility TikTok videos. The data reveals a stark divergence between content volume and audience engagement; although 86.8% of the sampled videos advocated for sunscreen use, the minority of content containing misinformation—approximately 6%—attained the highest levels of visibility. These inaccuracies include claims that sunscreen is carcinogenic, induces vitamin D deficiency, or contains hormone-disrupting agents. Conversely, the researchers asserted that there is no scientific evidence suggesting that FDA-regulated chemical filters, such as oxybenzone, pose a risk to human health.

亞伯塔大學進行的一項研究分析了 971 段高能見度的 TikTok 影片。數據顯示，內容數量與觀眾參與度之間存在明顯分歧；雖然樣本中 86.8% 的影片支持使用防曬，但僅約 6% 含有錯誤資訊的少數內容，反而獲得最高能見度。這些錯誤資訊包括聲稱防曬會致癌、導致維生素 D 缺乏，或含有干擾荷爾蒙的物質。相反地，研究人員斷言，沒有科學證據顯示受 FDA 監管的化學濾劑（例如 oxybenzone）會對人體健康構成風險。

Stakeholder positioning suggests that this trend is exacerbated by a broader cultural shift toward 'clean beauty' and a systemic distrust of institutional health frameworks. Dermatologists report a corresponding increase in clinical consultations dedicated to debunking these narratives. Furthermore, the American Academy of Dermatology noted a significant knowledge deficit among Generation Z, with 36% of surveyed individuals citing influencers as their primary source of dermatological information. This cognitive gap is compounded by the fact that pro-sunscreen content frequently prioritizes aesthetic benefits—such as the prevention of photoaging—over the critical objective of skin cancer prophylaxis, which was mentioned in only 6% of the analyzed content.

相關利害關係人的分析顯示，這種趨勢是由於整體文化轉向追求「純淨美容」(clean beauty)，以及對制度化健康體系系統性的不信任而加劇。皮膚科醫師報告指出，臨床諮詢中專門用於闢謠這些說法的次數相應增加。此外，美國皮膚科學會指出，Z 世代存在顯著的知識缺失，36% 的受訪者表示網紅是他們獲取皮膚科資訊的主要來源。這個認知差距 further 被一個事實加劇：支持防曬的內容經常優先考慮美容效益（例如防止光老化），而非皮膚癌預防這一關鍵目標，後者在分析的內容中僅被提及 6%。

Institutional responses emphasize the necessity of a strategic rapprochement between medical professionals and social media users. Experts suggest that the efficacy of public health messaging is currently hindered by a perceived didactic tone. It is proposed that the adoption of simplified analogies, shorter video formats, and a focus on inclusivity regarding skin tones would enhance the penetration of scientifically accurate information. Additionally, the recent FDA clearance of bemotrizinol is expected to expand the availability of viable UV filters in the United States market.

機構回應強調，醫療專業人員與社交媒體使用者之間有必要建立策略性的良好關係。專家建議，目前公共衛生訊息的成效受到其被感知為「說教口吻」的阻礙。建議採取簡單的類比、較短的影片格式，並注重膚色的包容性，以提升科學準確資訊的滲透率。此外，FDA 最近核准了 bemotrizinol，預計將擴大美國市場上可用且有效的 UV 濾劑選擇。

The current landscape is characterized by a tension between scientific consensus and high-engagement digital misinformation, contributing to a rise in skin cancer diagnoses among younger populations.

目前的現況是以科學共識與高參與度的數位錯誤資訊之間的緊張關係為特徵，導致年輕族群的皮膚癌診斷率上升。